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    Should You Still be Using Dynamic Keyword Insertion in Google Ads?

    February 25, 2019 - By Nancy McCord

    My firm manages over $3 million yearly in Google Ad spend for clients. As a result, my team sees how the impact of Google expanded ads and responsive text ads have changed control of the ad message. It used to be that using dynamic keyword insertion by inserting code like…

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  • AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - Google - Google Ads - Google Ads Consultant - Google Ads Manager - Google Ads Services - Google AdWords

    Personal Search Explained

    February 22, 2019 - By Nancy McCord

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    The Power of Zoom Conferencing

    February 20, 2019 - By Nancy McCord

    I am new to Zoom, an online conference and video conference application. So far with integration with my Calendly.com account, my clients are loving the power of the visuals Zoom affords. I use a Logitech video cam and the Logitech app called Capture as my video controller. Then, when I…

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  • AdWords - AdWords Consultant - Google Ads - Google Ads Consultant - Google Ads Manager

    Smart Shopping Campaigns

    February 18, 2019 - By Nancy McCord

    Smart Shopping Campaigns in Google Ads are like regular Shopping Campaigns but with a twist. Uses Google Ads advanced AI tools to target and bid.  Increases conversions.  Is totally automated.  Shows ads on more properties.  Optimizes for performance. I have tried regular Shopping Campaigns against Smart Shopping Campaigns and here…

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