AdWords Account Management – Page 17 – McCord Web Services The Web Authority

July 4, 2018June 29, 2018

Consumers Embrace Pay Per Click Ads

Nancy McCord a Google Partner and Bing Partner

Consumers have embraced pay per click ads! No longer do users of Google or Bing scroll to see the organic search results, rather they are clicking the first and second pay per click ads on a page, and especially when on a smartphone.

Over the years, pay per click ads have become more relevant than even the organic listings. And, as the organic listings are getting harder to find, click activity is happening at the top of the page.

With the advent of personalized search, sophisticated device tracking, and a myriad of ad extensions that selectively show, tailored to the user’s history, intent, and location, pay per click is usurping the place of organic search results on the Web.

As user’s hurry to make decisions and want information tailored to their personal needs, the dynamic nature and relevancy of ad serving is revolutionizing web searches.

With deep sitelinks, listings of services, current promotions, maps of your store location, and click to call buttons, these new ad versions are attractive for consumers to click and give immediate results.

As we watch many client accounts, we see pay per click traffic numbers are on the rise and organic numbers are declining in our monthly Google Analytics action reports. For businesses this sets a new landscape for the Web – one that is now pay to play, and it’s big business for Google and Bing.

Think that you don’t need to get involved in pay per click advertising? Take a careful review of the search results page on your desktop and smartphone. With shrinking organic real estate and with most organic search results now below the page fold, consumers are making decisions and clicking on ads and in many cases not even looking at organic listings.

If you are ready to try Google Ads, Bing Ads or just learn more about pay per click advertising, I invite you to browse our website at www.McCordWeb.com.

July 2, 2018June 29, 2018

Google AdWords to Become Google Ads

We Are a Google Partner Specializing in Search Marketing.

Google AdWords is becoming Google Ads. At the end of July, Google will transition their branding to showcase its new product name.

Just as Microsoft AdCenter became Bing Ads, Google is embracing a more indicative name of it popular pay per click platform.

Google states that the product will be the same but will offer an improved workflow for do it yourselfers and will migrate all existing accounts to the new account management interface.

Google Partners will be receiving new creatives to use in marketing and new badging appears to be in the works.

On July 10th Google will host a livestream event to showcase the newly update product. You can register to join the online event on the Google blog.

June 18, 2018June 3, 2018

Site Suspension in AdWords – Explained

Site Suspension! If you are an AdWords advertiser, know that Google is watching you – very carefully. What you state in your content and the images you show are all reviewed by the Googlebot and flagged for review if you are in the medical, plastic surgery, and dermatology fields of business.

CoolSculpting and Dermatology Advertisers Be Aware

Case in point, if you are promoting CoolSculpting and you state on your website that this treatment provides permanent fat loss, Google will be coming for you – soon. I’ve now crossed paths now with four doctors in different areas of the US that have all received site suspensions in AdWords.

A site suspension simply means that Google will not allow you to promote your business in AdWords, at all! They simply shut down your account. Only the account owner will receive an email about the issue and Google will point to its terms of service and rules. Account Managers will see next to the accounts ads a speech bubble which will state Site Suspension.

What Would Be Noted in a Site Suspension?

I recently saw a site suspension in AdWords for a Dermatologist and Vascular doctor with this information:

Site Suspension due to:

Restricted Medical Content
Restricted Drug Terms
Misleading or unrealistic promotions

I’ve seen several doctors remediate their site, get up and running, and then get a second site suspension. As sometimes the issues take a while to correct and there are numerous communications with the Google team before the site can even be submitted for a higher level review (which is not immediate), I recommend moving your program to Bing Ads while Google is futzing around with your site review to remove the suspension.

Your entire program from AdWords can be picked up and moved to Bing Ads relatively quickly. At least this way you will continue to have a flow of leads while Google does your review and lets you know things that need to be further changed in each communique.

A site suspension is serious business. In two cases it took 6 and up to 8 weeks to remediate the problems. That’s nearly 2 months off of AdWords with no leads coming in. In all cases to remediate the problem, all content had to be updated and images updated. Wording like permanent, immediate, fat loss had to be softened to reduction, over time, and fat reduction.

If you need help resolving a site suspension or moving to Bing Ads while your staff is working to remediate an AdWords site suspension, call us today to get fast help and get rolling on Bing Ads.

May 30, 2018May 25, 2018

AdWords Broad Match Modifier Keywords Explained

AdWords Broad Match Modifier Keywords – this is my preferred match type, although I use all in our client accounts. The syntax of this keyword is as follows +GPS +Fleet +Management. Note the +’s directly in front of each keyword that MUST appear in the user’s search query for the AdWords ad to show.

It’s also important to note that you don’t have to + every keyword, only the ones you have determined must in the user’s search query.

Here’s what Google AdWords says about broad match modifier keywords.

“Broad match modifiers help control when your ad can appear for closely related keywords. Broad match modifiers can help your keywords achieve a higher clickthrough rate (CTR) with a more targeted audience, which in turn can help your site get more paying customers or other conversions.”

Here is a real world example: if my term is +GPS +Fleet +Management a search query like dispatch and fleet management fleet management gps programs will trigger my ads. Sometimes I will remove some of the pluses to get more activity and do keywords like +GPS +Fleet management or GPS +Fleet +Management. Each variation will have a different impact in regards to what keywords will show your ads.

If you feel you need better results from your investment in AdWords, I invite you to review our service offerings and schedule a free 15 minute call and account review to see how we would be able to improve performance and get better quality conversions for your ad spend.