AdWords Consultant – Page 18 – The Web Authority

August 20, 2018August 17, 2018

Google Ads Introduces Responsive Search Ads

We Are a Google Partner Specializing in Search Marketing. — We Are a Google Partner Specializing in Search Marketing and Search Optimization.

New to Google Ads are responsive search ads. Not all accounts will see this option yet, but for many of our big accounts we are starting set up now.

A responsive text ads consists of the following items.

Six 30 character headlines.
Two 90 character descriptions.
A final URL.
Two 15 character paths.

Additionally Google gives some additional best practices for setting up your responsive search ads.

Google recommends only using a keyword in your account or dynamic keyword insertion in two of your six headlines. They recommend that other headlines mention, price, shipping, a unique feature, or a special promotion.

When Google Ads renders the ads your ad assets can be bundled in any number of ways by device. You may see three headlines, two headlines, or one head line and a description, or even two headlines and one description. It is all Google Ads choice.

Setting up the responsive search ads take about 12 to 18 minutes each. We are currently testing versions in client accounts. Will they convert better than a typical search ad? Google Ads says yes, so the time investment to create them is valuable.

To find out more about our AdWords consulting services, please visit our website.

July 18, 2018July 14, 2018

Google AdWords Consultant and Account Management

Beautiful woman talking on phone — Call and get started with Google AdWords or Google Ads today!

Google AdWords consulting and Google Ads Account Management is one of the core businesses at McCord Web Services.

As a Google Partner we specialize in Google Ads search marketing. With a service staff of four and expertise in Google AdWords (now known as Google Ads), our team focuses on boosting conversions from advertising efforts.

We provide full account set up, goal management, reporting, creative solutions to boost performance, and strong account oversight to achieve your marketing objective.

Unlike other agencies we bill for our time and do not charge for services based on 10% of your scheduled ad spend.

If you are looking to boost activity, increase conversions, receive knowledgeable recommendations to improve performance our services will be the right match for your needs.

I invite you to visit our website to review our Google Ads marketing programs and our published pricing for services.

July 16, 2018July 14, 2018

Google Ads Upcoming Changes

Big changes are coming to Google Ads, previously known as Google AdWords. At the livestream this last week Google staff announced some of the big changes coming this year.

Look for these changes or take advantage of them now:

Responsive Search Ads

I am already starting to see this ad option in some account. Google says this update will roll out to all accounts this year.

Available will be the ability to add 15 headlines and 4 descriptions. Titles can be 30 characters and descriptions 90 characters. Google will mix and match to create unique relevant ads on the fly based on user interest and intent indicators.

Landing Page Speed Score in Google Ads Control Panel

Mobile landing page speed is crucial for conversions. Google Ads will now show this number rates 1 to 10 with 10 being fast in columns on the landing page detail page.

Cross Device Reporting

Google will integrate cross device reporting in Google Analytics. This will be an aggregate measure of users who have agreed to share this data with Google. Already Google Ads has conversion columns for cross device reporting but there will be increased focus and improvement of data collection.

Smart Campaigns

Out for just a few months, Smart Campaigns focus on simple set up and results. Ads will show across the search and display networks. Google Ads will auto optimize a landing page.

Automated Google Shopping Feeds

Google Ads will create your data feed for you. This will roll out later this year and something that I have been waiting for. Google Ads will crawl your shopping site and build a feed from your own inventory. You will now have new campaign goals to select from – drive store visits or drive new customer acquisition.

New Local Campaigns

New to Google Ads are the ability for brick and mortar stores to drive in-store visits with Local Campaigns. Linked to your Google My Business page and managed in Google Ads, Local Campaigns will be Google optimized across all Google Properties to drive in-store visits.

These are just a few of the important updates Google has in store for its newly rebranded pay per click program now known as Google Ads.

If you need help using Google Ads to promote your business, please review our services and pricing. We specialize in search marketing programs.

July 9, 2018July 6, 2018

When Do You Need an AdWords Consultant?

When might you need an AdWords consultant if you manage your own Google AdWords account? I recommend do it yourselfers a quarterly review and tune-up of your AdWords account. Billed by the hour, our AdWords consulting services are affordable and most updates can be completed in just a few hours.

Some do it yourselfers find account mentoring after an optimization very helpful. Purchasing a set number of consultancy hours and review with a question and answer period may be very helpful.

Additionally an experienced AdWords Account Manager, such as myself, knows right where to zero in, to improve performance.

I invite you to review our website and get a feeling for our AdWords services to see if we may be a good match for your AdWords consultant needs. Billed at $90 per hour, our time is on demand. Letting you save money by self managing your AdWords account while giving you access to our knowledge and skill to boost account performance.

Find out more now on our website.