AdWords Consultant – Page 9 – The Web Authority

April 3, 2019March 28, 2019

What Makes Us Different From Other Google Ads Managers?

What makes us different than other Google Ads managers is our expertise and proof by Certification and our Google Partner status.

Many webmasters, web designers, and even marketing agencies can hang out their shingle and advertise that they can help with Google Ads account management, but it is the certification and Google Partner status, or lack there of, that is the real difference.

A Google Partner is a Certified Individual who runs an advertising agency – and works with clients in volume. Although being a Google Ads Certified Professional is important, being a Google Partner means that you are seriously in business providing Google Ads services to clients – not working Google Ads as a part time gig or managing one or two clients.

Google Partners, as part of their certification and maintenance of certification of Partner status, have to show and prove to Google that they are client responsive, knowledgeable via certifications, are transparent in advertising of their services and transparent in account management. We even have to supply to Google a copy of the reports we send to clients and have our website copy vetted.

A Google Partner is held to a higher standard by Google and so you can trust that you are working with true professionals that are knowledgeable of the Google Ads interface and manage a number of client accounts effectively.

There is a difference in quality and knowledge between those that are Google Ads Certified and those that are not. Make the right choice for your needs.

When you are ready to kick your Google Ads advertising up a notch consider us – true Google Ads professionals and a Google Partner.

March 27, 2019March 22, 2019

Yes You Are in An Auction in Google Ads

I’ve seen mentioned on the Web in several places that Google Ads is an auction bid and then again that it is not. Finally in Google’s own help information on Google Ads they themselves use the “Auction” term.

I have long felt that getting to position one on a keyword had an auction factor to it as one could bid up the price, but in some cases never pay the actual bid price and raise a keyword s’s position. Now at least it is clearly in the open. Yes Google Ads does have an auction-like bid to position.

Remember there are additional factors that affect your keywords page position like quality score, ad text, and even landing page match and now auction is another one.

March 25, 2019March 22, 2019

Google Ads Management Fees- How Low Can You Go

As more businesses feel pressure to squeeze every cent from Google Ads advertisements, one area that you should not skimp on is the quality of your Google Ads account manager.

Most Google Ads account management services and account managers will charge about 10% of your scheduled ad spend to manage your account. If your ad budget is $7,000 for clicks this turns into $700 for your manager to make changes and monitor your account.

My firm takes a different approach, we bill by the hour for our time. To make it easy to understand our services, we have a grid showing estimated time to manage your program based on ad spend or number of running ad groups. You then buy a certain amount of hours from us monthly and we use this time to manage your account, perform analysis, to provide reporting and to strategize with you as needed on performance and improvements.

For the client with a $7,000 ad spend that would have paid $700 for account management, our fee would have been $450. That is 36% less than the typical account manager.

As a Google Partner and Certified Google Ads Professional, you can be assured that even with a less expensive management fee, you are getting quality service.

To find out more about our programs, I invite you to visit our website and review our pricing and management programs.

March 18, 2019March 16, 2019

Its Easy to Use Bing Ads Structured Snippets

There’s something new you may have missed in Bing Ads in the extension tab – Structured Snippets.

They are easy to set up and Bing Ads likes to display them under your ad like Callouts. There is no link with the text, but the Snippets give you a chance to quickly let your clients know what else you do or offer.

Here’s how to set them up:

Go to the “Extension” tab.
2. In the drop down select “Structured Snippets”
3. Select your category – I typically use Types.
4. Add up to 20 Snippets.
5. Make sure to click save.

I usually set these up at the campaign level, but you can set them up at the ad group level too.

If you are looking for a savvy Bing Ads account manager, make sure to check out our services and pricing.