AdWords Manager – Page 24 – The Web Authority

October 2, 2017September 29, 2017

AdWords Video Advertising – Why You Should Embrace It

More people are spending time on YouTube.

AdWords video advertising – should you be using it? You bet! With very low cost per click, relatively easy set up, AdWords video advertising allows you to reach a huge audience on YouTube and on Search Partner websites.

Statistics from Google
Google says YouTube viewing is up, way up! In fact from data in 2015 in the age range of 18 to 49 years old 74% more time was spent watching YouTube videos. During this same time period with this same demographic TV watching was down 4%.

Double Duty with Video
Once you have your YouTube channel set up, you will load all AdWords advertising videos there, but know that Google indexes video for search. You could potentially see your video in the Google search results and also use the same video for AdWords advertising on YouTube and on Google Search Partner website.

There’s No Downside
I consider video the new SEO and the potential to tap into a new market is huge. With video very easy to take with your smartphone, you can get your message out fast and click costs in AdWords are by the view and typically very low.

Google loves video and wants to do more of it and so do we! I am currently in the process of getting my AdWords video certification. We have excellent video post processing resources and can help you leverage exposure on YouTube using AdWords too.

September 13, 2017September 8, 2017

“Right Now” Searches Are Trending

Nancy McCord a Google Partner and Bing Partner

As a Google Partner, I get access to interesting information, statistics, seminars, and trend notifications. One of the most interesting I have received lately is that of “right now” searches are trending up.

For example, searches like pizza place open right now, flower shop open now, and other similar searches showing a desire to act immediately are trending strongly upward on Google.com. Another term “best” is also trending and surprisingly “near me” is trending down.

Here’s why these terms are “hot” for searches – consumers are using smartphones more and more for search. The desire for immediate information that is immediately actionable is driving these numbers. In fact, traffic for terms that contain “open now” have tripled in the last two years alone.

“Near me” is a term that is trending down as mobile phone users now expect to see data that is relevant to their own personal location and so no longer feel the need to specifically state “near me” in a search query. You may still want to use those terms in AdWords for now but not for much longer.

“Best” is another term that appears to be trending up at this time in addition to immediate-related terms.

How can you leverage this information?

Make sure you are using these terms in your query strings in AdWords and in your ad text. Know that immediate, now, and best are surfacing strongly showing that users want to be able to take immediate action.

Make sure you are using a chat function on your website to help feed this need to interact with you and your sales team on a moments notice.

If you need a savvy professional on your side, make sure to check out our website for the services we offer “right now”!

September 6, 2017September 1, 2017

Google Knows About Customers – Do You?

Nancy McCord is a Google and Bing Partner, she knows all about customers.

As a Google Partner, Google shares all kinds of interesting market trend data with us on a very regular basis. Here are some excellent insights into how consumer behavior has changed that Google thinks is important.

Google Says:

Shoppers are more impatient.
Shoppers act impulsively.
Shoppers are making decisions faster.
Shoppers expect to act on their decisions immediately!

Google states that shoppers have been empowered by the immediate gratification and knowledge from fast online research done on smartphones – AND now shoppers are acting on that information.

That means that mobile is a key driver for the purchase cycle and that information found to assist in making a decision to buy, needs to be immediately actionable.

“This ability to get things done in the moment—paired with the fact that brands are getting better at delivering speedy, frictionless mobile experiences—is driving expectations higher than ever. “

Google says that with mobile research completed, on the spot decisions have tripled in the last two years.

Terms with “open now” are trending up, just as searches with “near me” are declining.

Amazon is leveraging this emerging consumer trend with one day delivery, same day delivery, and even local pickup options.

I’ll keep you posted on more trends as Google shares them with us Google Partners. But for now the key takeaway is that mobile is a huge disrupter and now is driving the need for more personalization, streamlined checkout, and an immediacy of contact on websites.

September 4, 2017September 1, 2017

AdWords Introduces Dashboard Reporting to the New Beta Version

AdWords dashboard reporting will soon be changing my life, and I can’t wait. Managing 30+ client accounts is a big job, but the monthly reporting and communication, although important, is very time consuming.

In the Beta New AdWords, customized dashboard reporting is one of the biggest enhancements that will help clients to visually understand what I, as their account manager, think is important to know about in their AdWords account.

Not only does dashboard reporting make my life easier, but I do feel that this important enhancement will really help clients to gauge what is happening in their account easily, at a glance.

The interface is powerful. I can set up grid tables, pie charts, bar charts, and an account scorecard, that updates every month. Plus, I can download the report and send it on a schedule as a PDF to the client.

This is such a huge improvement for AdWords account managers and for clients that I cannot wait to see it appears in all of my client accounts.