Not Made Out of Money? Tips Lower Click Costs on AdWords.
In the last 30 days, I have seen an escalation of click costs in AdWords across the board. Here’s how you can combat that trend and get lower cost clicks.
Move to Maximum Click Bidding
If you have been using manual bidding with an eCPC component, now may be the time to try moving to Maximum Cost bidding.
Although I love the option to bid to the first page of search results using manual bidding, I am finding that I am not getting more conversions, just more expensive conversions.
Pause All Broad Match Keywords
Make sure you have taken a careful look at the queries that are triggering your AdWords ads. You may be shocked at some of the search queries that are triggering ads for expensive broad match keywords.
You have two options, try to stem the outpouring of cash through negative keywords or start to move our of broad match keywords. I do not mean move out of broad match modifier keywords, but rather true broad match terms.
These two simple actions will bring your cost per click costs under control rapidly. Need other savvy advice or AdWords account management? Check out our programs and pricing.
McCord Web Services is rated in the top 5% of all Google Partners.
As a Google Partner specializing in AdWords, I want to share several key benefits with readers as to why working with a Google Partner in AdWords is important.
1. Google Tests Us Yearly
Each year I have to recertify with Google to keep my Partner status. I take the AdWords Fundamental Exam every year and every other year I take the Advanced Search Exam. These are not “gimme” tests. I study over 30 hours for each professional certification examination.
These exams are hard, they are comprehensive, and studying the materials is key to staying up-to-date on AdWords features and their use. I personally feel that I benefit tremendously from these intensive refreshers and so do my clients. This study puts me at the top of my game and has rewarded me with top 5% status of Google Partners.
2. Google Evaluates Our Account Management Practices
Once you and your firm are Google Partners, Google monitors activity in your MCC (My Client Center) account. It reviews how frequently you are in client accounts, the benefit of the changes you make to account performance, and the features you are using for each account.
It gives a customer service rating of your management and performance. I am ranked by Google as being in the top 5% of all Google Partners.
3. Google Evaluates What We Do for Clients and How We Market Our Services
As part of initially establishing my firm as a Google Partner, Google had a third party review all my reports to clients, my marketing materials, how I marketed Google Products to clients. Google means business when they share their name with firm and allow Partner Status. We are held to a higher standard than others who sell similar services.
If you want peace of mind that your AdWords account manager is skilled to provide quality services, Google has done the vetting for you before awarding Google Partner status.
I invite you to visit our AdWords services page to review pricing, our program, and our client ratings. We serve clients in Virginia, Maryland, Minnesota and all the way to California. Experience for yourself the difference having a Google Partner on your side can make in your AdWords account management. Call us today!
As a Google Partner specializing in AdWords, I want to share several key benefits with readers as to why working with a Google Partner in AdWords is important.
1. Google Tests Us Yearly
Each year I have to recertify with Google to keep my Partner status. I take the AdWords Fundamental Exam every year and every other year I take the Advanced Search Exam. These are not “gimme” tests. I study over 30 hours for each professional certification examination.
These exams are hard, they are comprehensive, and studying the materials is key to staying up-to-date on AdWords features and their use. I personally feel that I benefit tremendously from these intensive refreshers and so do my clients. This study puts me at the top of my game and has rewarded me with top 5% status of Google Partners.
2. Google Evaluates Our Account Management Practices
Once you and your firm are Google Partners, Google monitors activity in your MCC (My Client Center) account. It reviews how frequently you are in client accounts, the benefit of the changes you make to account performance, and the features you are using for each account.
It gives a customer service rating of your management and performance. I am ranked by Google as being in the top 5% of all Google Partners.
3. Google Evaluates What We Do for Clients and How We Market Our Services
As part of initially establishing my firm as a Google Partner, Google had a third party review all my reports to clients, my marketing materials, how I marketed Google Products to clients. Google means business when they share their name with firm and allow Partner Status. We are held to a higher standard than others who sell similar services.
If you want peace of mind that your AdWords account manager is skilled to provide quality services, Google has done the vetting for you before awarding Google Partner status.
I invite you to visit our AdWords services page to review pricing, our program, and our client ratings. We serve clients in Virginia, Maryland, Minnesota and all the way to California. Experience for yourself the difference having a Google Partner on your side can make in your AdWords account management. Call us today!
In my experience, not every business will be successful using Bing Ads. Here are the industry sectors that I have managed on Bing Ads and their success or lack there of.
Lawyers – no, not successful on Bing Ads
We’ve done three lawyers and none have had good results on Bing.
eCommerce – yes, successful on Bing Ads
Several clients have been very successful on Bing Ads. We’ve found that relatively inexpensive merchandise and health and beauty products do well on Bing Ads.
High End Business Software – no, not success on Bing Ads
We’ve found that typically for high end products and that includes services and software that Bing Ads is not the best match. I am sure that it has to do with the demographics of the users. Stick with Google AdWords. If you want to test Bing Ads for market saturation plan on branding and recognition only. I just have not seen strong conversion traffic in these sectors on Bing Ads.
Industrial Equipment – mixed, some good some not so good
It depends on the industry, I’ve seen both warehouse and aviation have some success, but not to the degree that these same accounts have on AdWords.
Medical Professional – yes, good success on Bing Ads
Both doctors and medical facilities I have worked with have been very successful on Bing Ads. For these market areas, expanding exposure from AdWords to Bing Ads is a good match. In many cases we are getting nearly the same conversion results as we do on AdWords.
If you need help with your AdWords strategy, I am here to help. Give me a call today at 540-693-0385 to chat about our services and how I can help you get more from pay per click today.
