As a Google Partner specializing in AdWords, I want to share several key benefits with readers as to why working with a Google Partner in AdWords is important. 1. Google Tests Us Yearly Each year I have to recertify with Google to keep my Partner status. I take the AdWords Fundamental Exam every…
AdWords Services
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Who Should Use Bing Ads?
As a Google Partner and AdWords Certified Professional as well as a Bing Ads Accredited Professional and Bing Ads Certified Company I know pay per click. So who will be successful using Bing Ads? In my experience, not every business will be successful using Bing Ads. Here are the industry…
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Are You AdWords Adverse?
I was chatting with a long time blog writing client last week and he told me that his SEO efforts were not paying off. He wanted more leads but as he stated that he was “AdWords adverse”. With the advent of mobile being a huge business disrupter this year and…
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Solving Escalating AdWords Click Costs
In the last 30 days, I have seen an escalation of click costs in AdWords across the board. Here’s how you can combat that trend and get lower cost clicks. Move to Maximum Click Bidding If you have been using manual bidding with an eCPC component, now may be the…
