Category: Reviews

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Managing Your Web Reputation, One Review At A Time

Managing Your Web Reputation, One Review At A Time

As a Google Local Guide, I review every place I visit and every place I eat. With over 300 reviews and photos uploaded to Google, I am just one of many who are helping Google index local businesses, build reviews and improve the accuracy of Google Maps.

Google does not pay me for these services, but I do receive special Google branded products and other perks for being a Google Local Guide.

Here’s what I’ve found out as I travel my local area.

  1. Reviews really do matter.
  2. People actually look at the photos I post for about a business.
  3. Negative reviews mean I probably won’t visit.
  4. I am constantly evaluating my store or restaurant experience.
  5. If I receive poor service, I will write about it.
  6. Even for lower end restaurants food presentation is important.
  7. People actually read what I post about a business.
  8. I do not tell business owners I am reviewing them.
  9. I myself select who I trade with based on online reviews.
  10. Reviews are more important than a nice website.

The bottom-line is that you are on display and being rated with every phone call, every visit, every plate that is served. You may have the best website, but if your visitors do not receive the royal treatment when they call or visit, you’ll set yourself up for a negative review. Get several and they can damage your business and sales!

To get savvy help in writing rebuttals to negative reviews, contact us today.

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Introducing Our New Website

The New McCord Web Services Website.
The New McCord Web Services Website.

We’ve launched our new website last week and invite you to take a look at https://www.mccordweb.com.

Created using a new responsive framework from Project Seven, our new site is made for speed. We have utilized a number of different page layouts using the Zeitgeist page pack.

Our new site features a return to our original colors from years past of a blue-green, gray, and black and we have moved to https.

We have revamped our content, streamlined our services, and introduced new offerings.

As part of our change, we will be changing up our marketing mix.

  • Our newsletter will disappear in October.
  • Our blog postings will move from twice a week to monthly.
  • Our blog posting will be longer, more thoughtful articles.
  • Our social media will focus on LinkedIn engagement.

You will start to see these changes over the next month as we work out pre-scheduled content.

We look forward to many more years serving our clients.

Visit the site now.

 

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Viking River Cruises Internet Access

The Trouble with Travel is Staying Connected.
The Trouble with Travel is Staying Connected.

Going on a Viking River cruise in Europe? I’ve just been on one and wanted to share with you my Internet access experience so you can plan better than I did.

First, I have Verizon and I do have the Verizon Travel Pass. I expected to be able to use my own data plan with Verizon for Internet access to my business while on travel. What I found out is the following.

Wi-fi access on the boat is literally non-existent. If you sit in one of the common areas, you may be able to upload a Facebook photo and maybe, just maybe, do a Facebook messenger phone call, but do not plan on connecting your laptop or doing real work.

Even if the boat is in port, you will still have issues with connectivity. You simply set yourself up for frustration to use the boat internet.

Now, here’s the big kicker, I thought I would be able to use Verizon for my access when the boat connection was poor, but Verizon must have very little coverage in the area of Germany, France, and Switzerland along the Rhine. I found that even out of the port on a bus to a tour that I was roaming with little or no connectivity using Verizon. The ability to read email with no attachments was about the extent of what I found doable.

My recommendation is that if you are traveling on a Viking River cruise, plan on not getting online. If you do, it will be a bonus!

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The Power of Zoom Conferencing

Get in touch with Zoom conferencing from all devices.
Get in touch with Zoom conferencing from all devices.

I am new to Zoom, an online conference and video conference application. So far with integration with my Calendly.com account, my clients are loving the power of the visuals Zoom affords.

I use a Logitech video cam and the Logitech app called Capture as my video controller. Then, when I have a Zoom conference, I link to my video and do screen sharing with clients showing my face on one side of the screen and their account in the center.

My clients are choosing to communicate with me this way in nearly all of my Google Ads strategy calls. There is power in seeing the results in their own Google Ads accounts with my explanation.

It has made it significantly easier to understand a client’s questions and show account results. There is power in a visual!

I am using the free version of Zoom, which still provides for very nice features is very easy for clients to use. It does take me about 5 minutes or so to get everything connected before my call for best client experience, but it has helped customers to more clearly understand what we do and how we do it via Zoom.

P.S. I make no money off this review or referral. I just like using this free application.