There’s something new you may have missed in Bing Ads in the extension tab – Structured Snippets.
They are easy to set up and Bing Ads likes to display them under your ad like Callouts. There is no link with the text, but the Snippets give you a chance to quickly let your clients know what else you do or offer.
Here’s how to set them up:
Go to the “Extension” tab.
2. In the drop down select “Structured Snippets”
3. Select your category – I typically use Types.
4. Add up to 20 Snippets.
5. Make sure to click save.
I usually set these up at the campaign level, but you can set them up at the ad group level too.
If you are looking for a savvy Bing Ads account manager, make sure to check out our services and pricing.
Nancy McCord is and now Rebecca and Roberta McCord are Bing Ads Accredited Professionals.
This last week I recertified my Bing Ads professional credentials for another year and renewed my Bing Partner status.
Additionally, two of my staff members, Rebecca A. McCord and Roberta S. McCord, passed the exam for the first time to become as Bing Accredited Professionals. Both are my daughters and work in my business to assist with client account management.
Certifications assure that your account management is done by professionals with knowledge of the pay per click platforms and how to optimize accounts. Both team members still work closely with me and perform account review and management under my supervision as they work to develop strong expertise on their own.
Many businesses only consider advertising on Google AdWords, but for many businesses, Bing Ads should be considered a viable adjunct to AdWords.
For many of my clients (but not all), Bing Ads brings in lower cost conversions than AdWords. For medical professionals, I’ve had good success in most markets in generating conversions at a lower cost (sometimes as much as 50% less) than in Google AdWords.
There are differences between Google AdWords and Bing Ads and many similarities as well.
Here are just a few of the differences:
Bing Ads is best used for US and Canada advertising and not for global coverage. AdWords is great for global advertising.
Bing Ads uses the user’s browser setting to determine language – Google uses the Google.com language setting.
Bing Ads is still using a 30% bid cap when you use eCPC bid settings. Google did away with theirs this last year and so it can sometimes be expensive to let Google adjust your bid to be competitive.
Bing Ads has made it very, very easy to import AdWords programs into Bing Ads. Google has done nothing to make this easy. There are times when a program is performing better in Bing Ads and the only way to get it into AdWords is an Excel import with further tweaking after the load.
In Bing Ads the enhanced site links will only show for keywords that have won the auction and have a high quality score and are to appear in the top ad position on the page.
Bing Ads now has a “get a ride” feature next to directions in the location settings that interface directly with your personal Uber account. The get a ride extension setting is automatic.
There’s something new you may have missed in Bing Ads in the extension tab – Structured Snippets.
They are easy to set up and Bing Ads likes to display them under your ad like Callouts. There is no link with the text, but the Snippets give you a chance to quickly let your clients know what else you do or offer.
Here’s how to set them up:
Go to the “Extension” tab.
2. In the drop down select “Structured Snippets”
3. Select your category – I typically use Types.
4. Add up to 20 Snippets.
5. Make sure to click save.
I usually set these up at the campaign level, but you can set them up at the ad group level too.
If you are looking for a savvy Bing Ads account manager, make sure to check out our services and pricing.
