Category: Bing

I’m scooping even Microsoft on this one. Microsoft adExcellence Members will no longer need to annually retake the certification test. Take the test once and you’re in.

I know this because for the past two days I have been trying to retake the test to renew my annual certification and cannot. Nolan at the Microsoft adExcellence membership center has told me that Microsoft will be changing their FAQ page in the training site and will be sending out a letter to all adExcellence Members on this topic.

AdExcellence joins the Yahoo Sponsors ed Search Marketing Ambassador program in not forcing professionals to retake their test. Google AdWords requires their Google Qualified Advertising Professionals to retake the exam every two years.

Even if you are not using Microsoft adCenter, the plug-in has real value in regards to additional keyword research. Click in to our blog post at Web-World Watch to find out how to get it and why you should include this tool as just one of your keyword discovery tools.

Even if you are not using Microsoft adCenter, the plug-in has real value in regards to additional keyword research. Click in to our blog post at Web-World Watch to find out how to get it and why you should include this tool as just one of your keyword discovery tools.

Click our post title to go to Microsoft and download the Excel 2007 plug-in for keyword research.

I have downloaded the plug-in and used it and I have to say what an excellent keyword discovery tool to use in conjunction with others in creating your keyword list.

Although you cannot use this plug-in like AdWords editor, it still warrants consideration. Why?

1. Allows you to query the Microsoft keyword database for potential keyword click, impression, and cost activity.

2. Allows you to create and efficient keyword list that can be used on all engines although the data is only pulled from Microsoft’s servers and database. Yet there is great value in creating your list with this tool.

3. Make sure to watch the videos, lame as they are, to get you up to speed fast.

In no time you’ll be creating new keyword variations that you can use on all of your pay per click accounts. If you are not using Wordtracker, this is a must have. If you are using Wordtracker, this is a good addition to use with your other research.