Nancy McCord is a Bing Ads Accredited Professional
There’s something new you may have missed in Bing Ads in the extension tab – Structured Snippets.
They are easy to set up and Bing Ads likes to display them under your ad like Callouts. There is no link with the text, but the Snippets give you a chance to quickly let your clients know what else you do or offer.
Here’s how to set them up:
1. Go to the “Extension” tab.
2. In the drop down select “Structured Snippets”
3. Select your category – I typically use Types.
4. Add up to 20 Snippets.
5. Make sure to click save.
I usually set these up at the campaign level, but you can set them up at the ad group level too.
If you are looking for a savvy Bing Ads account manager, make sure to check out our services and pricing.
In my experience, not every business will be successful using Bing Ads. Here are the industry sectors that I have managed on Bing Ads and their success or lack there of.
Lawyers – no, not successful on Bing Ads
We’ve done three lawyers and none have had good results on Bing.
eCommerce – yes, successful on Bing Ads
Several clients have been very successful on Bing Ads. We’ve found that relatively inexpensive merchandise and health and beauty products do well on Bing Ads.
High End Business Software – no, not success on Bing Ads
We’ve found that typically for high end products and that includes services and software that Bing Ads is not the best match. I am sure that it has to do with the demographics of the users. Stick with Google AdWords. If you want to test Bing Ads for market saturation plan on branding and recognition only. I just have not seen strong conversion traffic in these sectors on Bing Ads.
Industrial Equipment – mixed, some good some not so good
It depends on the industry, I’ve seen both warehouse and aviation have some success, but not to the degree that these same accounts have on AdWords.
Medical Professional – yes, good success on Bing Ads
Both doctors and medical facilities I have worked with have been very successful on Bing Ads. For these market areas, expanding exposure from AdWords to Bing Ads is a good match. In many cases we are getting nearly the same conversion results as we do on AdWords.
If you need help with your AdWords strategy, I am here to help. Give me a call today at 540-693-0385 to chat about our services and how I can help you get more from pay per click today.
If you are getting tired of the higher click costs on Google AdWords, now may be a good time to take a careful look at advertising on Bing.com using Bing Ads.
Bing.com is still showing ads on the right sidebar, and that’s been a preferred and relatively inexpensive position for our clients’ ads. Without having to compete for four top spots like in AdWords, you can typically pay less and still get great exposure on Bing.com.
Not all businesses will do well on Bing. I’ve found that high tech and industrial clients may struggle on Bing, but doctors and e-commerce stores as well as health and beauty businesses may be the perfect fit for Bing.
Many of our clients are getting equal the results as they do with AdWords with a lower cost per conversion by using Bing Ads. Other clients love the market penetration adding to their AdWords programs and blanket the internet with their promotions by using Bing Ads too.
We typically recommend that clients start first in Google AdWords and then as their program matures move to Bing Ads. Give me a call to chat and I’ll tell you candidly if I think that Bing would be the right place for you.
If you have not checked out Bing Ads for a while, I recommend you look again. Bing Ads has quietly and steadily been making some very nice improvements to their ad platform.
Here are just a few reasons you’ll want to take a new look.
Clients are getting improved conversion performance. We have some clients who have more conversions on Bing Ads than on Google AdWords.
It is very easy to import what you are doing in AdWords into Bing Ads.
Quality has significantly improved this past year making Bing Ads a vital place for many businesses to expand their pay per click marketing.
Although Bing Ads clicks are not cheaper than those on Google AdWords, you may have less competition for top placement; allowing your ads to be seen more readily.
For e-commerce and beauty Bings Ads may actually beat AdWords performance for lead and sale generation.
