Category: Blogs

If you have a website and do not have a blog, it is time for you to get on the blog band wagon. Savvy search engine optimization experts have been recommending blogs for the past year, but we know that a blog does a lot more for you than help with search engines.

Here’s why at McCord Web Services, we’re so bullish on blogs:

1. Blogs bring and build website traffic.

2. Blogs increase the stickiness of your website.

3. Blogs add new fresh content to your website – if your blog is posted under your domain.

4. Blogs build contextual authority on your topic for your website in the eyes of all top three search engines.

5. Blogs build topical entry pages that are keyword dense and on one topic that readers can use to find you and your services.

6. Blogs build interest with readers and can operate as a point of interaction between you and prospects.

7. Blog comments can build controversy and discussion on your selected topics where an open exchange is allowed.

8. Blog interaction, comments, and traffic let you know clearly the topics that your audience is interested in knowing more about allowing you to shape your services and products to your visitors needs.

9. Blogging is a very effective way to become different from your competition.

10. Blogging allows you to put a personal face on your business and to connect with others in a productive and interesting way.

You can review our white paper called “The Tangible Benefits of Blogging” or more really in-depth information.

When is the best time to publish your blog for readership? Are there best days? How about frequency? How many posts per week are best? Here are my tips based on long term blogging and our blog writing service business.

Best Time to Publish

With WordPress it is easy to write ahead and publish early to not miss readers who may subscribe through feeds and review your news every morning. For my blog, I post ahead and then publish before 7:00 AM on weekdays, typically on a Monday, Wednesday, and Friday schedule. For our blog writers, our rule is post must be up the day it is due before noon Eastern Time.

Are There Best Days to Publish?

Sure, if you watch your website statistics and you are a typical service related business, the best days to publish are week days. For most service based businesses traffic will drop on weekends and blog readership will also drop for these businesses during those times too. For e-commerce sites, weekends are hot! From my experience Sunday is typically a soft day for most and Saturday more important. But make sure to check your website statistics as I have found the opposite true for some businesses with Saturday being flat and Sunday being big. For our blog customers and my own blog, I am not working on Saturday and Sunday and so you won’t find posts on my blog on the weekend or for our clients.

What’s the Best Frequency for Blog Posts?

From my experience, I like Monday, Wednesday, and Friday. I have blogged five days a week for long periods and I have not seen an increase in readership, traffic, or organic placement. Some of our clients like blogging services five days a week, but I have not seen that moving to posts five days a week really makes a big difference for a blog other than to build up content and authority more quickly. But blog less than three times a week and your blog may flounder. If you post infrequently readers don’t follow you regularly, they just don’t think you are serious about your blog and their attention. My Yahoo will even fold up the RSS feed listing and state no new posts in the last 7 days – even if that is not exactly true if you are not on a Monday, Wednesday, and Friday schedule. So for posting frequency, I like three posts but only as Monday, Wednesday, and Friday.

What’s Best For You?

So what’s best for you and your blog. Leave me a note by clicking comments and share what works best for you and your blog.