Category: Blogs

Click our post title to read the U.S. Copyright Office explanation of “Fair Use” for blog and website content.

The bottom-line is that all content on the web is copyrighted whether you know it or not and whether there is a notification on the page or not. For blogs and even website content you absolutely must be careful not to infringe on someone else’s copyright.

These are my best practices:

Don’t ever snatch someone’s content. Link to the full article on their website just like I have on this post. Don’t copy the article and then paste it into your post or website page even though you may reference the original page location.

If you are going to quote something from the article my rule is to copy only one or two paragraphs, blockquote it and then reference and link to the full article on the home location. Always make it clear that this is someone else’s content.

You can use a topic or thought to get your own creative juices going and then put aside the original piece and write one that is uniquely your own, but you may even want to reference the original article if you are stating any of the number or research that may be in the original article. You did not do the actual research and should make sure to give credit where credit is due.

If you do get a “Take Down Notice” to remove content, act immediately to remove the offending or infringing article in full and don’t replace it later on hoping that the original author won’t be looking. There are services that trawl the Web looking for duplicate content, don’t think that you can remove it and then put it back up in a month or two. If you did get caught, make changes in your procedures so you don’t create future situations.

The bottom-line is keep and protect what is your and honor what is someone else’s. A good writer’s rule to live by.

I have a pretty pointed take on this subject and so if you disagree, just post your comment below. I think that blog posts are just that blog posts. Blog posts should not be copied, compiled with other blog posts and migrated into website content or used to create a book or e-book.

I have personally had several situations recently where this has happened. Here’s why I simply do not think that it makes sense to use blog content for anything other than what it was intended – blog content.

1. Blog posts by their very nature are derivative works. They are a discussion on an article that someone else has published and researched, a discussion from a widely published online news article, or may be in some rare case unique content. Although there may not be a real copyright infringement issue on blog post content, they are derivative works. Derivative works do not belong in your website. Unique content belongs in your website. For extremely high profile websites where there is a huge investment in technology and marketing and the fact that our society is so litigious blog posts may even make that site a target for copyright infringement actions.

2. From an employer point of view when a client takes blog posts and moves them into their website content, they are paying $15 a post and website content (uniquely created) starts at $80 a page and $169 if we do not design your website. This is grossly unfair to our writers to pay them for a blog and then have the end user change the use of their writing. We’ve even had one situation where a past-client cheerily told me, I’m going to write a book using your blog posts as the content isn’t that great? These situations are grossly unfair to our writers. We have great writers and I value their expertise. Based on some of these recent situations, we now license our blog post content and copywriting content. We want to control what happens to what we create and want to make sure that our writers are fairly compensated for what they do.

3. Not all writing is “Work for Hire”. In all of our contracts now, we stipulate that our writing is not to be considered “Work for Hire”. In fact if it is not spelled out in the agreement and you do use the content for other than it was intended in the original agreement you may be setting yourself up for a law suit. Your situation may be different, but I am just pointing out a fact that this could be a possible sticking point when you decide to use a written piece in another fashion than it was intended.

4. Blog posts are written in a casual tone and style. Website content is written in a more informational style with a strong marketing focus. Blog posts are more point of view writing.

The bottom-line from my perspective is that blogs should stay as blogs. If you like a blog post and think that it would work great on your site. Ask your writer to do a feature article and let them know it is website content, pay more, get a longer piece, and clarify your rights to the content. Do the right thing when it comes to your writers.

I downloaded my blog files the other day to keep an up-to-date archive as I was moving my site to a new server and noticed that Blogger is now adding in the links inside comments on my site this tag rel=”no follow”.

That means if someone leaves a comment on your Blogger blog, or you leave one on someone else’s Blogger blog as a way to try to improve your Website visibility, the link you leave means nothing. It is not considered in Google’s algorithm and because Blogger has arbitrarily made this decision it means that using this tactic as a workable strategy to point people to your website has now effectively been dissed. No engine will follow the link now. This is not a setting you can change it is a behind the scene thing that Google, the owner of Blogger, has done.

Google has effectively worked to disregard linking on the web that we used to use for SEO organic placement improvement in one of their last algorithms. This means that we no longer do resource pages in websites as a place to show reciprocal links. As Google considers these links literally meaning nothing. Another way we used to get placement was by posting comments on blogs and pointing back to the main website, and now this tactic is gone as well for Blogger blogs. Many blogs you simply can not identify if they are blogger blogs or not, some you can by the template choice but not always.

So the bottom-line is that the world of SEO is really changing. Using blogs and forums to point to new sites to get links to improve your chances of being picked up on a search engine are narrowing. If I can think of any other way to get exposure that replaces these previously tried and true methods, I’ll let you know. One that I am thinking of right now is MySpace, Facebook, and LinkedIn. Do you have one you want to recommend?

Yes they do! In our white paper (click our post title to get it free), we prove that having a blog will increase the stickiness of your website. Using two case studies one that was extended over a multiple month period, we track that the amount of time that a viewer stays on your site improves with blogging.

The increases are not as pronounced as those in traffic increase, but still important. So if you want to keep readers longer and keep them engaged, blogging will do it!