Category: Blogs

As professional ghost bloggers, my team has used all the blogging platforms. Out of all, WordPress, Typepad, and Blogger, my team and I like Blogger best.

Why is that you ask? Blogger is simple, easy to use, not overly complicated, and is fairy trouble and bug-free. I employ a variety of people as ghost bloggers, not all are computer geeks. Some are great writers but what I may call not technologically super-savvy either. WordPress and Typepad have categories, meta tags, and much more, but do not make it easy and fast for our bloggers to use. In fact in one case, the blogger had to install Firefox on their computer just to be able to add tags in the WordPress interface. Tags won’t be saved when input with IE – not sure why there is this bug, but for a nearly technologically challenged excellent writer, this was and continues to be a big issue.

Typepad, we find not as simple nor as powerful as blogger. It is not easy to add a picture or to use the interface as the write and click Blogger interface. Where we have situations where clients sometime blog as well with us, simple and easy is extremely important. Blogger is just that. You have a post screen type your stuff, add a label at the bottom, spell check and you’re done.

If you are employing a ghost blogger for your blog, you should ask “do I own my content?” You may or you may not. This may be a hot topic for some clients and for some ghost bloggers, but it is important to know what ownership rights you really have.

Currently we do not retain rights on our blogging content when we do it for others, we consider it a work for hire, but that may change.

What are your doing with your ghost blogging content do you license it, sell it outright, or retain ownership?

A new trend that I am seeing is community blogging. You may say, that’s old hat, but not with this special twist.

I am seeing blog vendors selling a community concept to mortgage bankers and real estate agents and firms. These power blogs are really like 50 to 150 blogs all rolled into one and with the site owners, advertising message as the real focus to drive business to their own website and create authority in their community. Based on that, it is a novel approach.

What the site owner does is to blog to set up the site with great content. Typically professional ghost bloggers are involved. Categories are set up in numerous business areas. Posts are focused on the community and events in an effort to draw in more participants. Business owners are solicited by the blog owner to blog about their business and services. There are no charges for these business owners to post. The blog owner is hoping that they will be prolific. Not only will the business owners business benefit, but the blog owner is benefiting by more traffic coming in from search engines and being exposed to their own marketing message.

The real thrust is to develop authority on the web for the community, typically a county by name, and to then soft sell the blog owners services and garner top search engine placement.

This is an incredibly savvy approach and one we are bound to see more of. Click our post title to visit the Maccomb County Voice which is just one of the blogs out there in this particular genre. As you review this blog, you will see that when worked properly the site become self propelled and becomes a legitimate voice and sounding board for the entire community from schools, attorneys, beauty salons, real estate agents, to restaurants, and special event announcements. This is a sweet deal for the real estate firm or attorney who is sponsoring the blog and so getting credit for creating an online community to benefit all.

Click our post title to visit on of the blogs that we are ghost blogging for. This blog is for Parker Web Marketing.

Written in a question and answer approach this blog takes on some of the important topics that website owners in the know should be aware of. Working closely with the Parker Web Marketing team, we get your questions answered and even highlight important issues for making sure that your website is the best that it can be.