My firm is actively involved in social media, not only for my own business, but as a content provider. From my experience I have found that clients typically misunderstand the purpose and have different expectations about using social media to promote their business. Social Media is NOT: A platform for…
Tips
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Cost Per Acquisition CPA – Bidding Strategies
Some businesses that sell services on Google AdWords may find Cost per Acquisition (CPA) a helpful metric to determine if a Google AdWords program is working for them. In the case of CPA you will evaluate a number of metrics to determine what will be profitable for bidding in AdWords.…
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Pinterest Changes Policies to Move Copyright Onus Onto You
I just got this notice in my inbox on Saturday from Pinterest: You agree not to post User Content that: infringes any third party’s Intellectual Property Rights, privacy rights, publicity rights, or other personal or proprietary rights; contains any information or content that you do not have a right to…
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Lead Conversions – Metrics Part Three
I’ve saved the best and most important metric for the last post this week. Lead conversions or requests for information coming from your website (from organic search placement) are typically the top metric that top level executives watch to determine if their website is successful. Website design is important but…
