Category: Tips

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Google Maps Placement Revisited

Google AdWords has done away with the local business ad that allowed you to specifically target Google Maps with your ads. For some AdWords programs we had set up separate campaigns just to feed results to the sponsored ad section on Google Maps with great results for some clients. With this important change for Google Maps, organic placement of your Google maps listing is now even more important, but just how do you improve your local organic Google Maps placement? This article may very well help you. You can visit this article on our website at: http://www.mccordweb.com/e-newsletters/instructions/google-maps-placement.php

“Why is my competitor the top site in Google Maps? How can I get there too?” Google has been pretty closed mouthed about their Google Maps algorithm and there really does not seem to be a lot of information on the Web about how to garner top placement. I decided that I should dig into this topic to try to find out what can be done to try to improve Google Maps placement for you.

First, it is important to understand that Google Maps will return the businesses that are in closest proximity to the center of the search query location. For example if I enter a search query in Google Maps for web design Waldorf Maryland, my own site appears in the number two position and one of my competitors appears first. She is located very close to the geographic center of Waldorf, has a site similar to mine and has been in business for a while. I am actually located about 9 miles or so out of Waldorf yet appear in a higher position than other sites that are located actually in Waldorf.

Screenshot showing Google Maps listings appearing just above organic listings and under paid sponsored ads.So, it appears that proximity is important to the center point of the search query, but Google is also taking into account other key factors when sorting the results. As I analyze my own situation, I see that my competitor has links from several very specific community sites that I do not have such as a link from the Chamber of Commerce, The Southern Maryland Tech Council, and a local business directory. Specifically, in my case I have nearly two times the amount of inbound links to my site than my competitor does, but I do not have the Chamber or County resource links. Clearly links from local directories and resources are more important for ranking in Google maps than the amount of content on a site and possibly even the number of inbound links to a site. Google Maps is very heavily weighting certain local factors in regard to determining top Google Maps position.

Additionally, in my case, reviews do not seem to be an important issue for my own Google Maps position, but they can be helpful for many businesses. In regard to Google Maps position and service reviews, you will not necessarily take a position hit for reviews or lack there of unless your competitor has several reviews and you have none.

The amount of information that your Local Business listing for Google Maps does not seem to be a big factor either for top Google Maps placement. In my case, I have a depth of information my competitor has literally no depth of information in her Google Maps listing. So depth of information although important and helpful to readers does not impact Google Maps placement.

In my case the only clear difference that is impacting Google Maps placement is the type of local authority links that my competitor has. As I did further research on this topic, I did find some helpful tips that I would like to share with you that may help you as you work to raise your Google Maps position.

  1. Get links from other local resources. If you are a member of the Chamber of Commerce make sure that they have linked to your website from theirs. Consider other authoritative local listing sites, but stay away from link farms. Other local sites might include the Yellow Pages, local business associations, and local review sites.
  2. Make sure to include your street address, and at least your city and state on each page on your website in text versus in an image.
  3. On your contact page repeat your full address with the city and even list the local areas your service by name.
  4. Add as much information as you can to your Local Business listing such as hours driving directions, areas served, consider adding a local coupon or discount.
  5. If you do not have a Google Local Business listing which will show in Google Maps, you can get one free from Google. You will need to create a Google account in order to do so.

If you don’t think that you should be thinking about your own Google Maps position, you may want to think again. In many cases Google is now showing Google Map listings on top and above all organic listings. Improving your own position on Google Maps is doable and can help improve your overall visibility on the Web.

If you like this article you may find more that you will find helpful in our instructions section or white paper section on our website.

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Adobe InContext Editing Reviewed

Well over this past week I have really been running Adobe InContext Editing through its paces. I wanted to update my post of yesterday which I wrote over seven days ago with my thoughts on InContext Editing from real world use.

First, it is not ready for major client implementation yet. There are too many bugs and issues yet to be worked out for web developers to widely recommend this new product at this point. But, the possibilities are certainly there, and I will be watching very closely. For now these are my thoughts.

1. If you have a website using PHP includes or for that matter any site that uses a header and footer include you will have difficulties in implementing InContext Editing at this point. If you have a plain vanilla website in html you will be fine. I have done testing on both standard html pages and PHP include pages. To make my page editable with PHP includes I had to hard code in the InContext Editing script and special div tag identifiers as when I tried to define the editable div tags online using the interface I triggered a repeating error that refused to set up permissions to allow the page to be edited. This is problematic for Adobe for widespread use, but I am sure they will be working to resolve this as this is an issue for any large website that wants to use their service.

2. If you want to add rows or cells to a table (that hold data not layout tables) on your editable page you do not have that option yet. At this stage the application really only works best for simple wording changes and formatting in text. You can install an image but there is no image preview so unless you know what your image name is ahead of time it is difficult for you to clearly know what image you are adding to your page as you edit. You can not browse and see a thumbnail while you are in the application.

3. Set up of the server is problematic. I understand paths and routinely set up FTP access in several applications and I had trouble setting up the access between InContext Editing and the web server. From my experience, don’t follow the tips in the control panel, follow the online instructions. I achieved a successful set up by not entering www. or ftp in front of my domain name as the instruction stated. Also just set up access for the root, not to a subdirectory as anything other than the root set up will trigger an error. The application wants root access and will not proceed unless you give it that. This may be an issue for testing if you are setting up a client test and don’t want them to have full access to their site. At this time you cannot control what they have access to and do not. Because of this make sure you have a backup before you give any client access to the site through InContext Editing.

4. Adding images does require the client to understand that they need to click Advanced or Additional options on the top right to add a vspace, hspace, no border and an align attribute to make the image look good in the text. It took me a while where to find this. Adobe should make it this like WordPress where you click on the image and then right click to add these attributes not add a link above the content editing field. Many clients write their own blogs so to have it simple like WordPress would be very practical.

5. Web developers should be prepared to pay a subscription fee for this service eventually although it is free for now. Adobe is stating that fees will be $10 to $20 per month for about 5 client websites. If you as the developer then in turn charge $10 to $20 per month per client for access this actually becomes a profit center. I have to say the fee is a non-issue for me. The money that clients will save on paying a webmaster (me included) by doing their own content editing will by far out weigh the very small monthly expense in their eyes. With my minimum charge being $8, to do small updates yourself just twice, you have paid for your access for the month. For small do-it-yourself clients this is a huge money and time saver. Some web designers/developers may consider this an issue of losing income and yes, that is certainly the case for some, but from the client’s stand point it is a money saving feature. Therefore implementation of the service at initial design concept may be a possible closing point.

6. One thing that I think the application would benefit from is a tree view of the site to allow the client to understand the site architecture and to be able to navigate to files easily. The current way you navigate to the page you want to edit is to use the website’s navigation and then click control + E to show the page edit button. For some sites we work on where navigation is to mid pages using anchors this can create a world of confusion for the client who wants to update their own site but not allowing a visual menu of the pages in the site.

My overall impression is that this is an excellent potential new product that will be a game changing for webmasters, web developers, and clients. I am not afraid of it but rather ready to embrace it. Clients want to save money, they want control over their website. This application allows for a custom designed website to have features of a online template website. There will always be reasons for a client to have a webmaster make a special change on their site, but with Adobe InContext Editing easy text updates will be at the client’s fingertips in their browser.

From a web designer viewpoint, designing for InContext Editing use does require a bit of a refocus but not a major change. Editable sections need to be set up enclosed in div tags with unique IDs. It could be a very strong selling point to allow client access to update their content at will as part of selling custom website using this new application as a “bridge”.

I will be watching the product very closely to see when we can include clients in expanded testing and start offering implementation as part of our own web design services.

One quick footnote, I have to say that the forum and support staff for this new product is excellent. They are on the ball, active in the forum, really concerned about the user experience and total code geeks – that’s a good thing, as roll out of this product really depends on the web designer/web developer acceptance of this new product. Way to go Adobe a great new product but one still in the works.

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Adobe Introduces InContext Editing

What a cool new online tool Adobe has come up with. It is called InContext Editing and allows any site you create with Dreamweaver to be a content management site. Specifically, this means that any site you create with the proper syntax and is set up on InContext Editing can now be edited by your customer using a browser and no HTML knowledge.

To take advantage of this new tool, here are the steps. You set up your site with Dreamweaver templates, locking down certain sections of a page where you don’t want your client to change – like navigation or footer information. Then you set up the “FTP bridge” on InContext Editing and then load your real files and templates to your own web hosting server.

InContext Editing allows the client to login to a control panel, call up a page from their real web server and change the areas that you have approved right there in a WYSIWYG mode. The client can publish the updated page with one click. Clients can even add pages to their site, links, and images.

What a great innovative new product! I will be doing some in-depth testing in the next several weeks and will update my blog with my thoughts after I have really taken it for a whirl, but at first blush, it seems like an excellent tool that allows the end-user to be in control.

What is great from my view point, is that you can create the ease of a content management site without the headaches and programming overhead that a typical content management site needs. On top of that, our websites are built for search engines unlike a content management site that is built for user friendliness, so keeping the optimized code in place yet allowing the client to change wording or add things when they want is an excellent feature.

Right now the application is free, but don’t expect it to stay this way forever. I will be very interested to find out what Adobe feels that they want to charge for the application after they’ve gotten web designers in to take it for a test ride.

In the meantime, you can check out more information and even watch a video demo on Adobe InContext Editing on Adobe.com.

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Associated Press Charges Now By The Word

You need to watch this video to understand the changes that the Associated Press is making in how writers on the Web can use their content. You can view the video blog that contains their new rate sheet at the Search Engine Guide blog.

What is very scary to content writers and bloggers is that if you use even just 5 words you will now need to pay $12.50 just as an example. Here is the Associated Press’ new rate sheet:

5-25 words $12.50

26-50 words $17.50

51-100 words $25

101 to 250 words $50

250 words and up $100

The Associated Press is also rolling out a special content tracking program and is clearly posturing itself to start raking in the cash if you use any combination of words that just might appear in one of their content piece titles or articles.

Seems like they should get something if they create the content right, but what if the article title was “Obama pushes health care” and you just by accident, without even reading their piece, use the same words in one of your blog posts. Are you going to want to click to PayPal to pony up the $12.50 when they send you a bill via email?

The Internet is changing our world, just look what it has done to travel agents! Now, you book your own ticket and hotel online and sometimes hotels even let you bid on their rooms. The world is way different in that regard and traditional travel agencies have had to cope with these changes. Some have gone out of business and some have focused on niche travel needs.  

The news media will also be having a major adjustment just like the travel industry did. They will need to look to new ways to provide value and cover their expenses. Personally, I don’t feel that what the Associated Press is doing is the right approach. I think for people such as myself and the speaker in the video it smacks of “old school” and a “death grasp” for cash.

I don’t begrudge a writer fair pay for creating a newsworthy piece but how we get our news is no longer through the traditional news mediums. It is time to brace yourself for big changes in the world of newspapers and magazines as well as online content in the very near future. You may end up not getting a paper on your driveway but have to subscribe to see your news online.