Category: Tips

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The Canonical Issue for SEO Performance – Do You Need To Worry?

I am seeing increasing client concern on the canonical link issue of their website and how Google and other engines are indexing them become almost a level of paranoia this month. Let me take a few moments to talk about this issue to help you understand more about it and what you can do to keep your website search engine friendly.

First, for those of you who don’t know what I mean when here is an example on the way that you link within your website that is a factor for which URLs search engine should recognize in their index.

http://mccordweb.com or http://www.mccordweb.com – Note the first URL has no www and the second does. This is the whirlwind that surrounds the canonical topic.

Now, my site and the sites that I have designed have never had issues here as I am nitpickingly consistent on how I link withing sites, I always use the www. It is a standard that I never waiver on. If your website or blog has used both links you may have an issue. What is at stake is which page should the search engine index? As more engines and particularly Google want to properly index your site and remove peripheral pages, you want to help Google know which page link style to use.

To understand more on this topic you can watch the video on the new canonical link element from Google Engineer Matt Cutts. If you do not know how Matt Cutts is, he is a star in the SEO industry and the Google mouthpiece on technology and Google indexing to the professional community. We all hang on what he says!

The bottom line is that the big three engines are now recognizing a new head tag link element in the source code that allows you to control the page that Google will index. Here is the syntax:

<link rel=”canonical” href=http://www.mccordweb.com/weblogs/index.php> This relates to the home page of my blog. This appears in the source code of your site. You can even create code in your template to pull in the preferred canonical link on your page if you desire and are using header and footer includes. Although for many sites this issue is really not a make or break issue and really will not significantly impact your organic placement for sites that have URLs that contain session cookies and other dynamic elements you can now tell the search engines to index your SEO friendly URL instead of the URLs that may contain session information. Now that has importance! Especially if your URL has been well crafted to contain a product name, model number or SEO keywords.

For normal websites you simply do not need to be spun up on the topic. You can now add the link code in your head tag and you could always through the Google Webmaster control panel tell Google what canonical link to use, but for dynamic sites this is important news for optimization and potentially could be used as just another tool to get better organic placement.

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Viral Promotion in Action – My Own Paper!

Man I was shocked earlier today, I found out that my special mini-whitepaper, “Twitter Demystified for Business Users“, was on the home page of SitePro News. SitePro News is the web’s most widely read webmaster resource. It’s like the New York Times for my industry! (I linked to the article on its own page although by now, it has probably moved off the home page.)

Now, I am not sure if SitePro News picked up my article from Twitter or if they found it from one of the ezines syndication sites that I posted my newest article on, but the buzz on Twitter alone has been huge.

Today on Twitter as well, there was a flurry of activity and link love pointing to my paper. I picked up a steady and constant stream of new Twitter followers – just from one great article that got disseminated in a variety of ways.

This is an excellent example of how viral marketing using Twitter and article marketing can be used together to promote your business endeavors. Wow, even I’m impressed. I don’t always put my special edition e-newsletter articles on syndication services, but I will certainly look to do that more frequently with this particular reaction.

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Fix Mail Stuck in Your Out Box in Outlook 2007 and Vista

If this has happened to you, as it has to me, then you know that there is literally no information on the Web about how to fix this thorny and aggravating issue – mail is stuck in your out box that cannot be deleted.

It appears that when this happens that actually Outlook has sent the mail, but has forgotten to move it to the sent folder. When you try to delete the mail or move it to another folder, you get the message that “this action cannot be completed as Outlook is in the process of transmitting this message”. ARGH!

For me, this is how I fixed it. First I renamed my .pst file to Outlook-old.pst and change the Personal Folder name to Old Personal Folders. Then I closed Outlook. On reopening Outlook, the application made a new Outlook.pst file. I went into File – Data File Management, and set my new .pst file as the default. My old PST appeared in the folder tree under the file name I had previously given it of Old Personal Folders. From there I copied or dragged and dropped in the mail that I wanted to save from the old Personal Folder files. That so far is pretty straight forward, but the next step is new.

When I opened my address book and calender there were no entries. In Vista you do not have access to these files so how do you migrate your calendar and address book? This is what I did.

Go to contacts – view – current view – Outlook Data Files. Highlight all the entries, using control key + A, then while they are highlighted drag them from the window to the top left to the Contact File that represents your new Outlook.pst file. You will know which one it is as when you click it, it is empty.

Do the same with calendar, go to calendar – view – current view – Outlook Data Files. Highlight all the entries, using control key + A, then while they are highlighted drag them from the window to the top left to the Calendar File that represents your new Outlook.pst file. You will know which one it is as when you click it, it is empty.

Now you can get rid of your old Outlook.pst file. Go to File – Data File Management. Find your old .pst file and delete it. Now you have all your information, a new out box and all your contacts and calendar.

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Have You Seen Dubli.com?

If you like to bid on online items, you may really be interested in this new website called www.Dubli.com. This new site is a reverse auction site.

Reverse auction means instead of multiple bidders bidding up a price, when you bid you are bidding down a price. That’s an interesting model isn’t it? In fact this is how it works. You search on Dubli for items you are interested in buying. You buy credits online at $.80 a pop. To see the current price of an item you are interested in, you click view price and Dubli takes one of your $.80 credits away to view the price. For each person that views the price the price of the product drops by $.25. If you like what you see, you can choose to buy the item at the Dubli bidded down price or you can choose to wait and see if the price will go lower.

For hot property items, the price on Dubli can drop rapidly and you can snatch up a bargain, if you are watching. This is a winning combination for online auction buying in Europe and is just now appearing in the United States.

Check out www.Dubli.com yourself and see what you think!