Category: Tips

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Adobe’s Kool Kuler Picker – Kuhler

Adobe has a very cool, whoops kuhl, color picker our called Kuhler and it is KUHL!

This flash application allow you to custom pick colors for a new web design, graphic artwork, test new schemes, save them and in general see what works visually before you design it.

I consider this an excellent design aid and will be using it for my new website redesign. You can visit the application here: http://kuler.adobe.com/.

I have tried many color picking applications and this one is by far the most advanced, most interesting, and super easy to use. Even if you are not a designer, I think that you’ll have fun moving the dots around on the color wheel and seeing where the triads fall for the best color scheme. Check it out!

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Sign Up For Our Free Video Conference on Effective Blogging

I am doing a free video teleconference this month and have spots left for 14 people. If you are interested in participating to learn how to be an effective blogger on Monday June 23rd at 7:00 PM Eastern Time please send me an email to receive an invitation at webmaster@mccordweb.com.

I will be using an online conference center and Acrobat Connect, you will be able to watch and also phone in to hear the conversation. These are the topics we’ll discuss:

  1. How to find blog content
  2. How to write a great title
  3. What’s the right size for a blog post
  4. What is keyword density and how do you create it
  5. Should you link out from your blog
  6. What to do about comments
  7. Question and Answers

The teleconference is expected to last 30 minutes. Please note that the phone in teleconference number is not toll free. You may choose to just listen or to listen and be in front of your computer to see the slides and information.

I’ll be doing other free seminars in the future, if you have a topic that you would like to have discussed, just drop me a note at info@mccordweb.com and let me know and I’ll put you on the advance notice for the event.

My events are small in nature to allow you an opportunity to participate and ask questions. You are always welcome to just listen or to listen and share.

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Viral Marketing Using Video

I have a friend who pointed me to this short video and I thought it was interesting to point to you on how others are creatively marketing their business.

The woman in the video is a face reader. She uses an ancient Chinese art to identify things about you from your face. She was consulting with my friend to get more activity for her business. My friend recommended that she show people what she does on a video. She went to Facebook and at random chose people to give reading too. She then posted the video on Facebook, YouTube and on the site below. Buzz was created which has driven traffic to her business in a highly creative way.

Way to go! This was a great idea to get out what she does, offer something free to others, and then market herself doing it.

 

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Using Squidoo For Organic Search Placement

I don’t do much with Squidoo but I have a client that I blog for that has really used Squidoo to garner organic search placement. I think that the approach that he has taken is actually very savvy, time consuming, but savvy.

If you don’t know what Squidoo is check it out now. Squidoo allows you to easily set up a targeted one page content page in their network called a lens. This lens is best if it is very narrow and very keyword dense. Sounds easy, but you will have to use the custom advanced page interface to create this kind of mini website.

My client’s optimization team has literally created hundreds of Squidoo pages on one topic pointing to his main website. When the specific topic is searched, his Squidoo page does appear above his regular website. We are actively pointing blog posts to his Squidoo pages to build links and authority as his blog resides outside of his main web domain.

I have tested Squidoo myself and find it is similar to setting up a LinkedIn or Facebook page; modular in nature, but can be time consuming. If you have loads of time or deep pockets to pay someone else to create these pages for you, I can see that it is a very workable strategy, but not one that I am adopting for my own business at this time, but it is interesting to see how others are using Squidoo.

Here’s a link to our Squidoo page so you can see what one looks like. Ours is on search engine optimization.