Improve Your Cash Flow with These Business Tips

Don't Let Cash Run Out, Get Proactive
Don’t Let Cash Run Out, Get Proactive

Improve your cash flow with my easy to use and implement tips for small business owners.

Late Fees and Interest
Make sure you put a late fee (I use $15 to $25) in your work agreement and spell out how much and when you charge interest on late payment. My terms are net 10 days and on the 28th of the month I assign late fees and interest. Even big companies will adhere to a signed agreement and pay my late fees. So spell out your requirements so you have leverage.

Monitor Payments and Contact Late Payers After 5 Days
My payments are due the 5th to 10th of each month. On the 15th I contact all clients who have not submitted a payment and ask if they need a copy of the invoice and remind them of the date I assign late fees and interest.

I have to say that this is the key to keeping my clients current has significantly improved my cash flow. If you do not enforce your own contract no one else will. If you let people pay you late and not pay the contracted penalties, you are setting yourself up to be paid consistently late. It was only when I started to enforce my own contract with customers and got proactive, well before the late date, that I started to get consistent on-time payment results.

Move Chronic Late Payers to Auto Billing
When a client is a chronic late payer, I try to move them to our auto billing program. This way I have a credit card on file and I bill the card on the 5th of each month.

Move Chronic Credit Card Decline Customers to Prepay
When a client has repeated credit card declines, I move them to a prepay basis before the new service month even starts. That way I do not perform any services where payment is doubtful.

In Conclusion – Be Flexible But Firm

Being in business since 2001, I have seen it all and been stiffed for payments large and small. What I have found is that people will only pay you in the fashion that you detail in your agreement and that then you actually enforce.

There is nothing worse for a small business owner than to perform a service and to never get paid for it or to have to chase down a client for months to get payment for services.

As for me, now, I will simply stop performing services when there is a payment problem. I unfortunately have allowed clients in the past to take advantage of me by ringing up a bill, accepting the promise of a  payment next month, and then having to chase them for payment or to having to write off all my billings with that client as a bad debt.

Experience has been the wisest teacher for me in the area of improving my business cash flow. If you have tips on how you keep your own clients current leave me a comment. I’d love to know what you do.

 

How to Get Clients to Value Your Time

Nancy McCord is a Google and Bing Partner
Nancy McCord is a Google and Bing Partner

Can you teach others to value your time? Yes, you sure can. I have been in business since 2001 and over time my business and client load and demand for my services have grown significantly.

As a business professional who makes a living off of time billing, I have learned a few things about helping clients learn to value my time.

Use Calendly
I use an appointment calendaring app called Calendly. I started out with the free version of Calendly but now use the premium paid version. This app moved me from one to six emails (for each client) to schedule a mutually available time for client strategy calls to now one email with a link and the client self-selects a time and even gets automated reminders.

I even use Calendly for pre-paid consulting appointments, linking the notifications in the app to my billing page to get payment before I even get in the car.

Rarely Talk on the Phone Except by Appointment
Most of my correspondence is done by email. I have voice mail messages letting clients and prospects know the best and fastest way to get me is by email. I typically send all my phone calls to voice mail. This puts me in charge of my day and time allowing me to be highly productive.

Set Email Auto Responder Messages
If I am super busy and not available to react immediately to an email, I set up a “vacation” notice that I am super busy that day and list the times I will be checking email. I will always respond that same day, but sometimes am tied up on a code issue, SEO problem, or AdWords program set up. Interruptions on some of these projects kill the thought continuum and are serious  distractions. When I am working on a project I have a laser-beam focus and operate at a high level of efficiency and competency. Calls distract from that focus.

By communicating when I will respond, I assure clients that I will touch base back. I do however perform triage. If there is a disaster happening – I will stop my project to help. I do have a strong sense of urgency when it comes to assuring that your site is up and fully functional or that a real time sensitive problem is addressed quickly.

Set Limits on Free Services
Although I am willing to freely share my thoughts and time with prospects, I do limit the time I will spend without moving into a paid client category. I do clock all my time chatting with a prospect. Typically at the end of 30 minutes I will go and then followup by email with a request to move to a paying client category. I have been burned a number of times and now I do value my own time. The most important thing I have found is if you do not value your own time, clients will not value it either.

That being said, you do not have to be rude, pretentious, or full of yourself by setting limits and guiding customers on how best to use your services effectively. I always try to be helpful yet focused.

In all I do, I work hard to provide value for clients and work to save them time and money. If you are looking for an expert to help with your SEO, content strategy, or Internet Marketing Program using Google AdWords, contact my by email at nancy@mccordweb.com.

 

Are You AMP’ed Up Yet?

Is Your Website Using Accelerated Mobile Pages (AMP)?
Is Your Website Using Accelerated Mobile Pages (AMP)?

Is your website AMP’ed? If it is you most certainly know that I am talking about Accelerated Mobile Pages, and Google loves them.

If you are not, it is relatively easy to create an AMP page template for your HTML website. Just follow some of these links to learn more and to see examples.

https://moz.com/blog/accelerated-mobile-pages-whiteboard-friday

https://www.ampproject.org/

If you have a WordPress website there are a number of great plugins you can use. I like the following:

https://wordpress.org/plugins/accelerated-mobile-pages/

https://wordpress.org/plugins/amp/

As AMP’ed websites are important from Google viewpoint and Google is actively showing AMP pages in the mobile index, it is important to know and understand why your website needs to embrace AMP now.

SMS Scheduler Reviewed

Nancy McCord is a Google and Bing Partner
Nancy McCord is a Google and Bing Partner

SMS Scheduler is a productivity time saver for me. I wanted to share with you why I use it. No, I am not being paid by the app owner to write this. I am just a fan.

I have four remote working employees. Although we use TeamUp, my staff is busy and this is not a full-time job for them. I have found that by sending scheduled text messages about deadlines on a schedule and reminder notices on a schedule, I keep my remote staff focused on meeting my project deadlines.

I found the app for Android in the Google Play store. I am sure they have a version for iPhone as well. Make sure when you do your installation that you follow the brief but important instructions on how to override a setting so the app will work.

Here are several examples of texts I sent to my staff on specific due dates.

Your social media is in. Please have your loads done by Sunday night.

Make sure you do topics and loads today, as well as WordPress loads.

Please make sure you have updated TeamUp with a new date or mark your things as done.

My staff just finally figured out that I was using an automated messaging service, as I do change the messages. But for me, having reminders scheduled has allowed me to let go of some of the important follow up tasks and spend more time on client projects.