Category: Facebook

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Facebook, Twitter, LinkedIn – Social Media Nightmare, Where Should I Be?

Confused about how to effectively promote your business on the Web?
Confused about how to effectively promote your business on the Web?

You hate Facebook, but your customers are there. You just don’t get Twitter, isn’t that for teenagers? Too busy for LinkedIn? All these social media sites may seem like too much trouble for some business owners to get involved with, but did you know your competition is there and so are your future customers!

How do you demystify where you personally should spend your time and on what social media sites? It is easy, look at your demographics in Google Analytics.

If your customer/reader base is 18 to 29 to 30 years old or so, you’d better be on Twitter.

If your customer/reader base is 30 to 60 years old or so, you’d better be on Facebook.

If you are selling business to business, regardless of age, you’d better be on LinkedIn.

How do you find your own Google Analytics stats?

  1. Go to “Audience” in the left side navigation, then go to “Demographics” and then select “Age”.
  2. There you’ll be able to see your visitors from the last 30 days organized by age groups.
  3. Make sure that you check average session duration, pages per session, and bounce rate.
  4. Based on what you see for your own traffic then make a decision on where you should selectively be on social media.

Don’t feel that just because you may not be on social media that your business does not need to be there. Social media use is an excellent way to start building a community of readers loyal to your message.

Not sure where to start? At McCord Web Services, we make it easy for you. Check out our writing rates for social media with service options for frequency. You are sure to find something that fits your budget.

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Has Facebook Passed Its Prime?

Teens whispering
Find out where your teen and older kids spend their time online now and position your business there for the future.

In the long car ride I took with my kids (see my post on Monday), I found out, as I had suspected, that Facebook is not where the younger generation is spending their time anymore. They’ve moved to Instagram, Twitter and Tumblr! Forbes even verifies this with their own poll.

I have long suspected that the popularity of Facebook would wane over time and the statistics of how frequently young people log on to Facebook is now proving this trend.

Over the years I have seen how the young tech generation sets the trends, they were the first to move into Facebook and Instagram and now the first to move out. Adults will take a while to catch on, but I would expect that as my kids say Facebook is now the place to connect with family (older people) and not their friends.

What does this mean for business? First, don’t fold up shop at Facebook yet! Adults are still heavily involved at Facebook but are spending less time there already. Second, expect Facebook to rectify this, if they can, by implementing new strategies to keep visitors there longer.

For some businesses, due to their audience demographics, Facebook will be a great place to be for quite a while yet. For others, it’s time to expand to Instagram, Twitter, and Tumblr as Facebook will not provide the reach and platform that reaches potential prospects. That being said, I feel that the place for business on Facebook will move off the business page and into Facebook’s pay per click platform.

There are still plenty of people on Facebook, but keep an eye on when it is “right” or “wrong” for your own business.

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Social Media and the Invisibility Problem

“Very few of your fans see your content in their news feed and even fewer people are seeking out your page. This is yet another reason you’re better off linking to your campaigns from everywhere.” Read the full article.

Be Strategic About Social Media - We Are!
Be Strategic About Social Media – We Are!

In a nutshell, the above quote is why I like clients to use a variety of social media for promoting their content and the reason why it is important to have a strategic plan on how you will be promoting the content that is written.

Today social media is much more than Facebook, it is about connecting on a variety of platforms, blogging, Twitter, Facebook, Google+, LinkedIn, YouTube, and your website. With our new social media programs for Facebook, Twitter, Google+, and LinkedIn we work to create a strategy that is not Facebook-centric but rather works synergistically with your website and your social message.

Our social media specialists decide topics we will use for the week or month and focus on what hashtags and focus we will take across all the platforms we write for in your project. With cross-linking and cohesive hashtagging across properties, we strive to build more than just likes to a Facebook page, but rather a cohesive message across all platforms that helps to win you additional online exposure.

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New Social Media Services

Grow prospects into customers with social media updates.
Grow prospects into customers with social media updates.

Social Media has now become an important part of every business’ overall marketing program. Search engines and site visitors consider social media activity important and are site visitors are using the ability to share content with others using these platforms; making participation in social networks more meaningful for businesses. As a result to keep up with current trends, our social media programs are being improved to serve your needs better.

We have hired special social media specialists to curate the content that is used for social media and have employed specialized content writers to write your updates. We think that you will find that over the last several weeks to month that the content for your social media networks has improved to be more meaningful and targeted for your own audience. For Facebook, our content is now standardized to show around 50 to 60 words in each update. We have already started to supply content with these new parameters.

Social Media Rates 

Facebook Gold – $15 per day for two updates five days a week

Facebook Silver – $8 per day for one update five days a week

Twitter Gold – $22 per day for five updates five days a week

Twitter Silver – $14 per day for three updates five days a week

New – Twitter Bronze – $9 per day for two updates five days a week

Google+ Silver – $8 per day for one update five days a week

LinkedIn Silver – $9 per day for one update five days a week – specially curated by Nancy McCord

We even offer low budget services with our Minimalist Program.

The Minimalist – $260 Per Four Week Month

Just for clients who have existing Facebook and Twitter profiles and simply want to budget a small amount of money to maintain these platforms; so as to have up-to-date content when prospects click in from their website, we have created a program for these special needs. Please note, we do not recommend this program level for follower growth or for best practices, it is a simple maintenance only program.

We can provide Facebook and Twitter account updates. Updates will consist of status updates, links to articles, updates pointing to items on your website you sell as products or services, and interesting informational content that builds value for readers.

Included in our Minimalist Level is the following:

  • Three statuses per work week for your Facebook Business Page on Monday, Wednesday and Friday. Updates are typically 50 to 55 words long.
  • Five tweets per work week for your Twitter account; one tweet a day Monday through Friday.

Please note at the Minimalist Level you will incur a onetime $50 set up fee to connect your existing Facebook and Twitter accounts to our writer’s control panel in our corporate HootSuite account.

Find out more about our Facebook, Twitter, Google+, and LinkedIn update services.