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Stop Bleeding Cash in AdWords- Move Out of Broad Match

December 30, 2019 - By Nancy McCord

As a Google Partner and Bing Partner, I feel like I can speak with authority on this topic. In AdWords alone, I manage an actual monthly ad spend for clients of over $120,000 per 30 days or $1,441,776 yearly. As an experienced account manager I have to say that I simply hate broad match.…

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Why You Should Invest in A Google Partner

December 23, 2019 - By Nancy McCord

As a Google Partner specializing in AdWords, I want to share several key benefits with you as to why working with a Google Partner in AdWords is important. Google Tests Us Yearly Each year I have to recertify with Google to keep my Partner status. I take the AdWords Fundamental Exam…

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What to Know About the Google Ads Replacement for Average Position

September 27, 2019 - By Nancy McCord

To help you fuller understand the new terminology in your Dashboard report and the changes that Google has made to drop the Average Position metric, here are the definitions of these two new important terms that appear in your reports. Explanation of Search Top IS (Impression Share) Search top impression…

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The Value of Our Monthly Google Ads Strategy Call

September 16, 2019 - By Nancy McCord

We love to provide the best Google Ads consulting and management service possible to our clients. At all levels of our service, we provide time for a monthly strategy call. Here’s the value of a monthly call: We get a chance to check our current Google Ads strategy against your needs. We…

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