Smart Shopping Campaigns
Smart Shopping Campaigns in Google Ads are like regular Shopping Campaigns but with a twist.
- Uses Google Ads advanced AI tools to target and bid.
- Increases conversions.
- Is totally automated.
- Shows ads on more properties.
- Optimizes for performance.
I have tried regular Shopping Campaigns against Smart Shopping Campaigns and here are the results for real clients.
RV industry accessory sales – 56% decrease in cost per click.
Industrial equipment – 34% decrease in cost per conversion.
I have found that it will typically take about 30 days to have enough data to weigh is Smart Shopping Campaigns are right for you, but so far I am seeing an increase in conversions at a lower overall cost.
Smart Shopping Campaigns will show your shopping ads on YouTube, Gmail, and in the Google Search results and on Search Partners. Your reach is expanded and your ads are dynamically created and more attractive.
How We Bill for Google Ads Services
In my industry – professional pay per click account management the typical way to charge clients is 10% of their scheduled 30 day ad spend in the Google Ads control panel.
If a client has a setting of $150 a day for clicks, this translates into a 30 day budget of $4,500 to be paid to Google for clicks.
The typical account manager will bill $450 for the month for their management fee.
We operate differently – we bill by the running ad group number or ad spend and bill based on a service grid we post on our website. Our fee for this same client would be not $450 but rather $260 for 2.8 hours of service. That is more than a 42% lower fee than what is charged by the typical agency or manager.
We have priced our services to be small to medium sized business-friendly and know that your investment in our services will be repaid by increased leads and phone calls.
In our case, a lower price does not mean less quality or less skill – it is just our way of billing and doing account architecture that works for us and helps clients to have professional service without significantly adding to their overhead.
You can view all our pricing online at http://www.mccordweb.com/search-engine-marketing/google-ads-quick-start.php
What Makes Us Different Than Other Google Ads Managers?
What makes us different than other Google Ads managers is our expertise and proof by Certification and our Google Partner status.
Many webmasters, web designers, and even marketing agencies can hang out their shingle and advertise that they can help with Google Ads account management, but it is the certification and Google Partner status, or lack there of, that is the real difference.
A Google Partner is a Certified Individual who runs an advertising agency – and works with clients in volume. Although being a Google Ads Certified Professional is important, being a Google Partner means that you are seriously in business providing Google Ads services to clients – not working Google Ads as a part time gig or managing one or two clients.
Google Partners, as part of their certification and maintenance of certification of Partner status, have to show and prove to Google that they are client responsive, knowledgeable via certifications, are transparent in advertising of their services and transparent in account management. We even have to supply to Google a copy of the reports we send to clients and have our website copy vetted.
A Google Partner is held to a higher standard by Google and so you can trust that you are working with true professionals that are knowledgeable of the Google Ads interface and manage a number of client accounts effectively.
There is a difference in quality and knowledge between those that are Google Ads Certified and those that are not. Make the right choice for your needs.
When you are ready to kick your Google Ads advertising up a notch consider us – true Google Ads professionals and a Google Partner.