Category: Google Ads Consultant

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12-7-20 The Google and SEO Week in Review

Monitor Your Page Speed

There have been a few important things that have happened this week in the world of Google. Here are a few snippets from interesting articles I have read this week.

Google Expands the Use of Form Extensions in Google Ads

Form extensions are not new in Google Ads, but now Google is expanding their use to share them over differing types of campaigns. Read more…

Yes, the December 2020 Core Update Was Important

We are finding that the core update Google rolled out last week has had a big impact on the search results. Why Google would do an update before the holidays is too strange to understand. Read more…

May 2021 is the Date for the Big Google Page Experience Update.

Google already telling webmasters that the pending algorithm update for the mobile index scheduled for May 2021 will be big. Anytime Google gives this much notice, it means that the update will be “life changing”. In this case the update is all about mobile and uses the Google Search Console Core Web Vitals for the rankings. Of most important note is the speed of your mobile version site. Read more…

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12-4-20 The Google and Google Ads Week in Review

McCord Web Services is a Google Partner and a Certified Google Ads Professional

There were just a few memorable announcements or developments this week. Below of the ones that I consider of merit for your attention.

Surprise! Google is Rolling Out a Web Core Update in December

This is the third core update rolled out this year by Google. What is of note is that these Core updates are used in the organic search placement formula that Google uses to rank websites.  Google is calling it a “broad Core Update”. Not necessarily good news just before the holidays. More info…

Google My Business Releases a New Dashboard

For do-it-yourselfers, Google My Business may be one of your most important tools to use. Google has announced that they have just released an update to the Dashboard to provide more helpful information about how people interact with your information. More info…

Google Think on Pivot and Pivot Again

Google Think has an interesting article on marketing plans in this age of Covid and suggestions to help market your business during the pandemic. It is all about pivoting to what your prospect consider valuable from you and staying relevant to their needs. More info…

Get More Insights in Google Ads with This New Feature

Google ads just added an Insight button to the left sidebar navigation in Google Ads. Clicking this brand new button let’s you see tailor-made insights for your business and may be of value to identify important trends in your marketplace. It is all about trends, so you can stay on top of what consumers are searching for and reacting with to help you stay relevant.  More info…

 

 

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11-27-2020 The Week in Review

The Role of Social Media on Your Website: If You're Not Using It- Lose It

Interesting things have happened last week and this week. Here is a brief synopsis to keep you up to date.

Google Ads Sneaks in Auto Update without Approval Features

You’ll want to be smart and watch your account. Google has rolled out a beta program that makes automatic account updates without your approval. These changes are not, as of now, even reflected in change history. You’ll want to make sure you know what is happening by reading the article linked below. If we manage your account, Google has provided us with a master control panel to turn on and off features as a Google Partner.  More info…

Unconventional Link Building Strategies

You may have actually fallen prey to some of these tactics yourself already, but that being said, some are savvy and could possibly be leveraged for your own needs. More info…

Google Guaranteed Starts to Be Visible in Maps Listings

We are just now starting to see the Google Guaranteed checkmark in Google Maps listings. This program is one Google rolled out earlier in the year and costs a business $50 a month after a certification and vetting process. These are actually upgraded Google My Business profiles. Google has stated that this is an experiment and may keep or may not keep this update as it rolls out more businesses. Right now, only certain business sectors are eligible for this feature. Some businesses are choosing instead to do local service ads instead of participating in the Google Guaranteed program. More info…

Why Your Website May Have Lost Search Placement

This article details 5 points as to why your website may have lost organic search placement. There is no ground breaking information here, but it is a good review.  The writer focuses on changes to competition, search algorithms, expectations, and your own website changes. Still a good read for this week. More info…

Duck, Duck, Go Search Engine is Trending

Duck, Duck, Go is considered a possible replacement for Google due to its privacy related focus. Although it does not have near the traffic Google does, searches on the platform are trending up. Of note is that Duck, Duck, Go shows Microsoft Advertising ads. This could be a huge consideration for some clients in the very near future. Learn more…