We get a chance to check our current Google Ads strategy against your needs.
We get feedback from you on what is trending in your business and in sales so as to rearrange our program if needed.
We get an opportunity to review your budget to keep on track with your marketing plan and revise budgets up or down.
I personally find that when we have regular feedback from the client in regards to how Google Ads is working for them, that performance is better and customer satisfaction with Google pay per click is higher.
Call and get started with Google AdWords or Google Ads today!
Google AdWords consulting and Google Ads Account Management is one of the core businesses at McCord Web Services.
As a Google Partner we specialize in Google Ads search marketing. With a service staff of four and expertise in Google AdWords (now known as Google Ads), our team focuses on boosting conversions from advertising efforts.
We provide full account set up, goal management, reporting, creative solutions to boost performance, and strong account oversight to achieve your marketing objective.
Unlike other agencies we bill for our time and do not charge for services based on 10% of your scheduled ad spend.
If you are looking to boost activity, increase conversions, receive knowledgeable recommendations to improve performance our services will be the right match for your needs.
I invite you to visit our website to review our Google Ads marketing programs and our published pricing for services.
Our Firm Is a Google Partner Specializing in Search Marketing.
Big changes are coming to Google Ads, previously known as Google AdWords. At the livestream this last week Google staff announced some of the big changes coming this year.
Look for these changes or take advantage of them now:
Responsive Search Ads
I am already starting to see this ad option in some account. Google says this update will roll out to all accounts this year.
Available will be the ability to add 15 headlines and 4 descriptions. Titles can be 30 characters and descriptions 90 characters. Google will mix and match to create unique relevant ads on the fly based on user interest and intent indicators.
Landing Page Speed Score in Google Ads Control Panel
Mobile landing page speed is crucial for conversions. Google Ads will now show this number rates 1 to 10 with 10 being fast in columns on the landing page detail page.
Cross Device Reporting
Google will integrate cross device reporting in Google Analytics. This will be an aggregate measure of users who have agreed to share this data with Google. Already Google Ads has conversion columns for cross device reporting but there will be increased focus and improvement of data collection.
Smart Campaigns
Out for just a few months, Smart Campaigns focus on simple set up and results. Ads will show across the search and display networks. Google Ads will auto optimize a landing page.
Automated Google Shopping Feeds
Google Ads will create your data feed for you. This will roll out later this year and something that I have been waiting for. Google Ads will crawl your shopping site and build a feed from your own inventory. You will now have new campaign goals to select from – drive store visits or drive new customer acquisition.
New Local Campaigns
New to Google Ads are the ability for brick and mortar stores to drive in-store visits with Local Campaigns. Linked to your Google My Business page and managed in Google Ads, Local Campaigns will be Google optimized across all Google Properties to drive in-store visits.
These are just a few of the important updates Google has in store for its newly rebranded pay per click program now known as Google Ads.
Consumers have embraced pay per click ads! No longer do users of Google or Bing scroll to see the organic search results, rather they are clicking the first and second pay per click ads on a page, and especially when on a smartphone.
Over the years, pay per click ads have become more relevant than even the organic listings. And, as the organic listings are getting harder to find, click activity is happening at the top of the page.
With the advent of personalized search, sophisticated device tracking, and a myriad of ad extensions that selectively show, tailored to the user’s history, intent, and location, pay per click is usurping the place of organic search results on the Web.
As user’s hurry to make decisions and want information tailored to their personal needs, the dynamic nature and relevancy of ad serving is revolutionizing web searches.
With deep sitelinks, listings of services, current promotions, maps of your store location, and click to call buttons, these new ad versions are attractive for consumers to click and give immediate results.
As we watch many client accounts, we see pay per click traffic numbers are on the rise and organic numbers are declining in our monthly Google Analytics action reports. For businesses this sets a new landscape for the Web – one that is now pay to play, and it’s big business for Google and Bing.
Think that you don’t need to get involved in pay per click advertising? Take a careful review of the search results page on your desktop and smartphone. With shrinking organic real estate and with most organic search results now below the page fold, consumers are making decisions and clicking on ads and in many cases not even looking at organic listings.
