We get a chance to check our current Google Ads strategy against your needs.
We get feedback from you on what is trending in your business and in sales so as to rearrange our program if needed.
We get an opportunity to review your budget to keep on track with your marketing plan and revise budgets up or down.
I personally find that when we have regular feedback from the client in regards to how Google Ads is working for them, that performance is better and customer satisfaction with Google pay per click is higher.
Consumers have embraced pay per click ads! No longer do users of Google or Bing scroll to see the organic search results, rather they are clicking the first and second pay per click ads on a page, and especially when on a smartphone.
Over the years, pay per click ads have become more relevant than even the organic listings. And, as the organic listings are getting harder to find, click activity is happening at the top of the page.
With the advent of personalized search, sophisticated device tracking, and a myriad of ad extensions that selectively show, tailored to the user’s history, intent, and location, pay per click is usurping the place of organic search results on the Web.
As user’s hurry to make decisions and want information tailored to their personal needs, the dynamic nature and relevancy of ad serving is revolutionizing web searches.
With deep sitelinks, listings of services, current promotions, maps of your store location, and click to call buttons, these new ad versions are attractive for consumers to click and give immediate results.
As we watch many client accounts, we see pay per click traffic numbers are on the rise and organic numbers are declining in our monthly Google Analytics action reports. For businesses this sets a new landscape for the Web – one that is now pay to play, and it’s big business for Google and Bing.
Think that you don’t need to get involved in pay per click advertising? Take a careful review of the search results page on your desktop and smartphone. With shrinking organic real estate and with most organic search results now below the page fold, consumers are making decisions and clicking on ads and in many cases not even looking at organic listings.
As a Google Partner and Bing Partner, I feel like I can speak with authority on this topic. In AdWords alone, I manage an actual monthly ad spend for clients of over $120,000 per 30 days or $1,441,776 yearly. As an experienced account manager I have to say that I simply hate broad match.
Don’t get me wrong, I like using broad match modifiers for keywords, but I feel that for most clients broad match is simply a way to bleed cash out of a pay per click account.
Google AdWords and Bing Ads (especially Bing Ads) Love, Love, Love broad match keywords. Heavy use of broad match without a reality check on the terms your ads are showing for is lining their pockets with your cash.
McCord Web Services is a Bing Partner and Accredited Bing Ads Professional.
If you don’t believe me, click just one of your high click volume broad match keywords and then click the drop down to view search queries. You will be shocked to see what is there.
Even with a huge and extensive negative keyword list, the way both Google and Bing Ads show your ads on synonyms for your broad match keyword would simply not be a good fit for most businesses that are focused on direct action or lead conversions and sales.
I hate to say never, but as click costs rise in an account the first thing I do is move out of broad match, use only broad match modifiers, phrase match and exact match. I end up with a much better cost per conversion and better overall results.
William McCord, my 20 year old son, has joined the firm for the summer in a Computer Science internship.
William is a rising Junior in Computer Science with an interest in programming, GIS, and cyber security at the University of Mary Washington in Fredericksburg, Virginia.
With a passion for computer programming, he is already helping to implement and tweak complex scripts for AdWords account management as well as fine-tuning his HTML and CSS skills for website design.
This summer, he will be focusing on WordPress management, site design customization, website security, mobile-friendly e-newsletters, and AdWords script programming.
He is a incredibly fast learner, innovative, and a hard worker. We are excited to welcome him into our office.
