Here’s just another release from Google that points out again that the Big G’s plans for the future include boosting their own brand and creating stickiness of their own site; all at the expense of organic listings.
Here’s a short detail, “Google Posts are a new element to the search engine that is currently in the experimental phase. The feature allows businesses and people alike to develop content to be posted directly on Google. The content then appears highly ranked in the SERPs in a carousel format. ” Full article is found at SiteProNews.
The key takeaway on this announcement is that by providing the information that you want and need, you will soon have no reason to ever even leave the Google search page or a Google owned property. All the better for Google, as this allows them to serve you ads while you are digesting quality content and finding the relevant information you need without even leaving their site.
Think about your shopping experience on Amazon, do you need to shop elsewhere for anything at this point? Amazon sells it all. Both Facebook and Google are now in a race to become “Amazons” in their own way. This strategy is making it difficult for small businesses to only count on being found in the organic results as a way to grow their business exposure as both platforms work to greedily keep readers all to themselves.
If you need a boost in visibility and are concerned about the shrinking landscape of organic results, it’s time to get on Google AdWords. Find out about our Quick Start services.
