Category: Google AdWords

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Got to Save Money? What Can You Chop?

If your business is pulling back where can you realistically chop in your marketing plan and not get hurt?

Chop Away

Social Media – if you are paying to update Facebook,

Bright Idea Tips to Help Marketing Budgets When Times Are Tough
Bright Idea Tips to Help Marketing Budgets When Times Are Tough

Twitter and Google+ you could easily take a break to save money.

Blogging – try not to kill all your writing as the SEO juice you get from well-written blog posts helps you in the long run, but maybe consider moving from three days a week to two or from two days a week to one. Try to still keep the momentum up but maybe lower the word count or frequency.

Chop Not!

Google AdWords – don’t touch it unless you absolutely have to. AdWords is hands down the best way to generate new leads and start cash pumping back into your business.

e-newsletters – they build loyalty and repeat business. Newsletters are especially important to businesses that have annual renewals for service plans like pest control firms and HVAC firms. If you chop this, your name is not kept infront of your customers and come time to renew, they may not see the value of renewing; which will hurt your sales even further.

Need some practical sense to make the most of the budget you do have or to get AdWords to work harder for you? We’re the firm to call and chat with first especially if you are looking for honest advice you can trust with no sales pressure.

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AdWords Implies that Ads Will Be Stopped for DudaMobile Sites

Google Partner Badge
McCord Web Services is one of the few Google Partners in the Fredericksburg, Virginia area.

I just got of the phone on Friday with Dan, an Account URL Migration Specialist, for Google AdWords and wrote this post for Monday delivery.

Dan told me that Google will be in the “very near future” marking as disapproved, ads for any websites that have the DudaMobile script on their site. He said that there is talk that Google may allow sites that use DudaMobile to continue to show ads using Google AdWords but just as easily Google may decide not to do so.

Here’s the issue from Google’s viewpoint. If someone clicks your ad and goes to your website and the URL that is delivered to them is not your domain but rather a redirect to a DudaMobile site or for that matter even a DudaMobile site with a m.domain setting Google will be considering this redirection an advertising policy violation. Even if in your AdWords control panel the destination and display URL are both your domain.

You will now need to have your mobile site files actually housed at your domain or in a subdomain on your hosting server. The files have to reside where your main website is located.

Ouch! That is going to hurt many, many advertisers! What Dan goes on to say is that the ads will be disabled as part of a URL violation and will not be able to be turned back on except by either removing the DudaMobile redirect script from your entire website – rendering your website not mobile-friendly – which has its own serious organic impact, or quick get a mobile responsive website in place to stay an AdWords advertiser.

I hope that Google will reconsider as DudaMobile is used by many small businesses to buy time to not have to invest in a new responsive website especially where mobile maybe only 20% of their overall site traffic.

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Virginia’s Top Google Partner Opens Shop in Spotsylvania, Virginia

Google Partner Badge
McCord Web Services is one of the few Google Partners in the Fredericksburg, Virginia area.

Google Partner, McCord Web Services, rated by Google as being in the top 6% of all Google Partners, has relocated from Maryland to Virginia.

Google Partner Setting up shop in Spotsylvania in the Fredericksburg area

Moving is never easy, but now that we completed our change of address, you can now reach us at:

P.O. Box 2306
Spotsylvania, VA 22553
Phone: (540) 693-0385

We haven’t given up on servicing Maryland needs! As a national provider, McCord Web Services offers affordable Google AdWords account management services to small to medium-sized businesses looking for a hands-on approach to the management of their Google AdWords account.

AdWords Management Options that make sense for your business

If you have an existing account and just need AdWords services by the hour, we do that!

If you do not know where to start with AdWords, we have a special signature program called Quick Start; that creates your keywords, ad text, and includes installation and account management for the first four weeks.

Not sure what you need? We do a free AdWords account review and provide a customized plan for you to consider.

Special promotional offer for Richmond area and Fredericksburg area businesses

As part of moving into the central Virginia area, we are offering a special $100/$100 promotion for businesses located in the Richmond, Fredericksburg, and Stafford County area to get to know us better. Get $100 of free clicks and $100 off our signature setup of a new Google AdWords account.

Find out more about this promotion and the services we offer today.

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Fredericksburg, Richmond, Spotsylvania Google Partner in Top 6%

Does it matter if who you work with for Google AdWords and online services is a certified Google Partner? You bet!

When a firm such as ours works to qualify for Google Partner status is it no small feat. Google is intrusive into our business practices and monitors exactly what we do and how we do it.

Not only does Google measure a business as part of the application process, but monitors the accounts a Google Partner manages in Google AdWords for how frequently we login to service an account, what we recommend, account performance, and what we recommend.

Google also reviews the reporting we do for clients, how we market our services, what we tell prospects about what we do, and what we promise to do as part of our own service packages. They seek for us to be transparent and honest about what we do and how we do it.

McCord Web Services is rated in the top 6% of all Google Partners.
McCord Web Services is rated in the top 6% of all Google Partners.

At McCord Web Services we are rated in the top 6% of all agencies as a Google Partner.  Find out more about our Google AdWords services today!

For you that means that we are providing services that clients find valuable well beyond that of the typical Google Partner – even Google acknowledges that!