Category: Google AdWords

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Don’t Leave Your Pocketbook Open for Google

I have to say that even though I have seen some businesses be hugely successful using Google AdWords, I have also seen some who have not. Based on this, I strongly advocate not leaving your pocketbook open to Google as they will try to spend every cent you allocate for clicks.

These are my tips for business owners:

1. If you are new to AdWords set aside a budget of $500 to $800 for clicks for a 30 day period for a testing time frame of at least three months.

2. Don’t start on AdWords until you have conversion tracking in place to measure leads generated by AdWords.

3. If you do not have a website analytics program installed, install free Google Analytics at least two weeks prior to hiring your account manager. Help them do a better job by identifying what is happening on your website in regards to traffic and keywords.

4. Use a professional account manager for your AdWords keyword research, ad text creation, and account management. The input that a professional manager can give you will help you to better understand how to market your business more effectively based on click activity and trends that they see happening from the activity in your account.

5. Don’t give up after just 30 days of traffic. Plan on really giving it a go for three months. Then if you do not see results from an increased number of leads, close your pocketbook and move out of Google AdWords and try another marketing approach. You may want to consider organic optimization, email marketing, blog advertising, or even print media advertising depending on your product or service.

It simply makes good business sense to feed with your cash investment things that provide a return for your business. Do not fall in the trap of paying Google for clicks on AdWords if the activity is not providing results, but be realistic about the results you can expect from your AdWords program as well.

AdWords can really work for you, I’ve made it happen for clients, but for some, AdWords is simply not the most practical approach. You will however not know if AdWords is for you unless you really make an honest try.

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One of only 236 Google AdWords Qualified Professional in the World

Nancy McCord is a Google AdWords Qualified IndividualI have been a Google AdWords Qualified Professional for nearly four years which is just about as long as Google has had the program for professional AdWords managers. Recently I found out that I am one of only 236 AdWords Qualified Professionals in the world. Wow, actually I thought there were more, but according to the www.Google-Advertising-Professionals.net that’s all there are.

You can check out their directory and find a professional who can speak and write in your own language. If you’re based in the United States, call me first at 301-705-7303, to receive first class service. In fact I just set up an account this past week for www.LeadBoosterClub.com and here’s the unsolicited comment that Kathy Goughenour sent to me after we had set up her account and helped her fix her website in preparation for her new AdWords campaign.

You need to rename your Google AdWords Quick Start Plus program to Faster-Than-a-Speeding-Bullet program.  Nancy started work on my Google AdWords program Thursday morning and by Friday evening she’d set up my Google account, written 4 landing pages, rewritten my home page, generated what seemed like thousands of keywords, researched my competition, written 12 (it could have been more, I lost count) brilliant Google ads.  Saturday morning she put the Google AdWords campaign into action.  Whew!  I was worn out watching her work.  I forgot to mention that she’d never heard of my business before.  She grasped my business concept, understood my target audience, and made me feel that anything was possible.  Thank you, Nancy McCord, for making me believe in miracles, again.  I believe.

Kathy Goughenour President – www.LeadBoosterClub.com

Thanks Kathy for your kind words. Google AdWords services are one of our core businesses. I love working with Google AdWords. I consider each client’s needs like a big puzzle – how best can I create a program to get results, not just clicks, but real leads.

So if you’re looking for one of only 236 Google AdWords Qualified Professionals to help you, and a passionate one focused on your success, look no further.  For more information we invite you to review our AdWords set up and management program.

 

 

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New Keywords Discovery Tool (Beta) From Google AdWords

The team at Google AdWords unveiled last week a new beta testing keywords discovery tool and it looks pretty good. You can find the tool here: http://www.google.com/sktool/#. This new tool allows you to enter in web addresses and then discover keywords from the pages. This could be an excellent tool for competitor keyword harvesting.  The wealth of information that the tool provides is excellent and a wonderful step up from the previous AdWords keyword tool found at https://adwords.google.com/select/KeywordToolExternal.

The new beta version provides the information that you really want in order to make smart decisions such as competitor volume, suggested bid, ad versus search share, the actual number of monthly searches for your query on Google.com, and even the page title and hyperlink from where the keyword was extracted from on the site – good to find hidden pages. You can add the keywords you like directly to your AdWords account by ticking off the box, save to draft, then view the draft keywords, and select export. You can then grab the .csv file. It may be in the future that you will be able to automatically add the keywords to your account, but for now, you get them as a .csv file which is still very useable for power users.

See what you think about this new tool, run it through it’s paces and let me know what you think. Personally I think that it is a very welcome tool to the AdWords arsenal.