Some very important changes are coming to AdWords. But that being said, you may not see them appear in your account just yet, Google is rolling out some of these changes to key contacts first. Here are the changes in a nutshell: Quality score is not predetermined. It will be…
Google AdWords
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Google Drops Pay Per Action Program
On the Google AdWords blog this past week, Google announced that it was dropping its pay per action program. If you never used pay per action, here it is in a nutshell. With pay per action, you decide what you will pay, amount and action – you cannot do an…
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Are You Leaving Cash on the Table For Google AdWords to Take?
Are you spending more than you should on Google AdWords? You may be doing just that. Since September I have seen around a 20 to 30% increase in the cost per click on Google AdWords. I have just finished doing 25 account optimizations for dentists and doctors for one of…
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Almost 50% Drop in Impressions AdWords Week Three
I would not have believed this if I did not manage so many accounts, but in week three of June, that is 6/15 to 6/21, nearly all businesses (nearly 40 AdWords accounts) crashed in regards to the number of impressions on Google AdWords. In fact, the problem has impacted so…
