Category: Google AdWords

I wanted to share with you a very cool and handy online tool called the AdWords wrapper that I have found. You can click our post title to do there or follow this link http://www.mikes-marketing-tools.com/cgi-bin/adwrapper.cgi.

This tool allows you to enter broad match terms in one window, click a button and make phrase match, exact match or both keywords that you can then copy and paste into the “Quick Add” screen in Google AdWords.

I find this tool very helpful and you may as well. Enjoy!

Here’s a quick tip for you on using global advertising on Google AdWords.

You can blow through your budget at an unprecedented rate when you advertise globally without any controls. It is far better to set up your architecture in this manner to be able to control your spend more effectively and in the global regions that really work for you.

First identify using your website analytics software where your traffic comes from and see if this meshes with your sales in the real world.

Second, group global areas into separate campaigns. Typically I will use a US & Canada market, an Asian market (includes Australia) and a European Market (includes Europe the Middle East and most of Russia). Then using my own time zone, I calculate the best times to show the ads in the grouped time zones. Typically I do not want my ads to show in the middle of the night in any of these markets as this is a way to encourage poor quality clicks. I want my budget to be spent in prime time. I am using ad scheduling to choose the best time zones. Remember in your control panel you enter your zone, but converted to the new time zone. I use this tool to help me arrive at those figures. http://www.timeanddate.com/worldclock/meeting.html

Third, I assign campaign budgets by region. I have found that this is a crucial step towards effective advertising. Additionally you will be able to evaluate clicks and conversions to adjust your spend as your program progresses.

With a little bit of advanced planning you can have AdWords global advertising work effectively for you.

Sometimes a customer just simply wants to do a test to see if something will work before they go whole hog. Here is one case study for Pinnacle Executive Center you may find interesting.

This client leases virtual office space in the Bethesda and Rockville areas outside of Washington DC. Now by virtual I mean 100 to 300 square foot mini-offices. But these offices have a special twist, they are deluxe and have reception service, copy center, conference rooms, and even concierge services. That means get your errands and dry cleaning done for you while you are working.

The client did not want to invest in a full blown optimized website and had already purchased a nice online Flash brochure, plus they were testing a Google AdWords program to see if any or all of it would work to drive leases.

What we did was to do a mini site optimization for the Flash page, scroll to the bottom of the landing page linked into my blog post title and you will see what I mean. You can right click to view source and review the meta tags as well. I tried to create some keyword density for them on a Flash site that had no text as he was hoping to get some organic placement as well.

In addition we are using this same page as a Google AdWords landing page, looking for a good quality score based again on a mini-optimization. I’ll let you know how it performs over the next several weeks. It should be an interesting test!

You’ll want to click our blog post title to download our newly updated Google AdWords Compared to Yahoo! Sponsored Search White Paper.

This 8 page white paper contains detailed case study analysis and recent updates to include the new Yahoo Panama interface and first quarter 2007 client case studies. You will need to share your email address with us to download the paper. This will subscribe you to our monthly e-newsletter, but you can easily unsubscribe if you don’t like your first newsletter issue.