Category: Google

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Google is Focused on Mobile Search Are You Making It Important?

What Google considers important, you’d better take seriously especially if you want to place in Google’s search results without having to pay to play. What Google is considering very important at this point in time is fully embracing mobile. And not just mobile advertising, but a whole range of mobile options:

  • Mobile advertising using Google AdWords
  • Responsive website design – smartphone viewing capability
  • Location specificity in your content
  • Pricing strategies to combat showrooming

To fully understand Google’s focus on the mobile space, make sure to review Google’s new Mobile Playbook.

Not only does Google consider the implementation of showing your AdWords ads in the mobile space important, but it considers having a mobile responsive website important to place organically. This brave new world of a multi platform dimension is a whole new mind set and a revolutionary way to integrate your users web experience across multiple devices.

As Google states “Mobile changes everything.”  The Mobile Playbook will help you to understand the value of mobile customers so that you can address your content strategy, in-store pricing strategies, and implement new advertising strategies as well as tips such as creating exclusive product lines to prevent price shopping. Google provides an excellent road map with case studies for the forward thinking executive’s review to help them understand that for Google, mobile is a game changer.

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Not Provided Keyword Data in Analytics Requires Out of Box Keyword Discovery

Searching for keywords in an alternative way
Searching for keywords in an alternative way

In Google Analytics almost all organic search activity is being returned with a “not provided” tag masking the actual keywords used to find your content. If you are not advertising in Google AdWords, you may be totally in the dark as to what keywords visitors are using to find your web page content.

If you are looking to improve website visibility and popularity of your website, you may be struggling to figure out what keywords you should use for a landing page, topic for an e-newsletter or for that matter even the topic for a blog post.

Here are a few tips on how you can discover keywords and opportunities to incorporate into your content creation program by thinking outside the norm.

1. Use Google.com’s predictive text insertion to identify top search terms to see if you are covered. Click in to some of the searches you like and look carefully at the returned results. Do you see businesses like yours there or do you just see PDFs from colleges or government entities. Make sure the words you use for your final cut match with your business based on the returned results.

2. Use YouTube.com’s predictive text insertion in the search field to identify possible keyword variations you may not have considered. If you are video minded and see a possible keyword opportunity, consider making a video to fill that niche and place on that topic.

3. Use the Google AdWords Keyword Planner tool to do a reality check and see what type of competition you may face and look for alternative keyword variations.

4. Make sure to review your Google Analytics beyond the first page of results where you see the “not provided” as further down the page and back you will be able to see some of the actual keyword terms used to find you.

5. Make sure to review your Google Webmaster account to see what terms Google is showing as your query results. Although you may not see all the terms used to find you, you will be able to glean very specific insight as to city name, combinations, and top activity.

If you feel you need professional help, we provide consulting services to help identify areas of opportunity.

 

 

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GMail and the Promotion Tab – What to Do and Know About It

If you are not a GMail user, you may be out of the loop when it comes to what happens to the nice e-newsletter you just sent out to your clients. With the new GMail inbox, your newsletter is now automatically sent to a tab in the inbox of users called the “Promotion” tab. For some website owners, this means that your carefully crafted message has just gone into “no man’s land”.

Although the promotion tab is not a junk mail folder, it is a place of less consequence and based on how heavily a user is entrenched with GMail, it may mean that your message is one of hundreds that may simply never be seen.

So what are website owner’s to do when it comes to getting your email message read by users of GMail?

1. Make sure your e-newsletter is interesting and provides value. Whether that be a special promotion or discount, to tips of real value to a reader, remember the following…

“Gmail’s filtering is smart, so once your subscribers engage with your email, the more likely they are to appear in the coveted “Primary” tab. Also, if your email subscribers are into doing a little up-front work, they’ll never miss one of your emails again. All they have to do is click and drag your emails to the correct tab, and choose to always filter those messages in that folder. ” Make sure to read this full article on this GMail issue as it is a good one.

2. Encourage your users to click in, and interact with your emails. You can even go a step farther and instruct users on how to move your mailings by drag and drop within the GMail interface to encourage them to put your e-newsletter in the “Primary” tab.

3. Make sure to use social media to point to e-newsletters you have done and archive them back on your website. This gives GMail users who may have missed your message alternative ways to find out about your news.

If you need help with your own e-newsletter program, we offer excellent writing services to make the articles and information you send out interesting and shareable. Find out more about how we can help you today.