Category: Google

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Have You Spent Time With Google Insights?

With the world of organic search optimization having changed significantly and few really good keyword research tools for website placement on the Web, Google Insights has become a very important tool as you consider making changes on your website. Personally, I use the Google AdWords keyword tool hand in hand with the Google Insights tool. What the Google Insights tool helps me to understand is if a keyword phrase I am thinking of using for optimization on a website or for creating a new content page for a client is worth the expense and trouble.

Here’s an example, I have a client in California who wants to do a page on their website for climate controlled warehouse space. I used the AdWords keyword tool to find phrase variations that are popular for clicks in the United States. Then I used the Google Insights tool to review which of those phrases were important and in what locations since 2004. The information has helped the client access how much they want to push this service.

As it turns out climate control keyword phrases are not important to his local or state customers but for the East Coast and Southern markets it is. If he does not have clients in these eastern and southern areas, it may not be worth the time and trouble to do a new service on his website nor promote the service on AdWords. In fact based on the information, he may not move to a new warehouse with climate controlled space.

That’s how powerful Google Insights can be to a business which is developing a new strategy or service. If you want to check out the tool yourself, visit Google Insights now. I think you’ll find the tool useful and very interesting.

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Interesting Nuggets on Social Media You May Not Have Known

You’ll want to read this full article as it has some excellent tidbits many of which I didn’t even know about. It is titled “Lesser Known Secrets for Better Social Media Results” at the Search Engine Journal.

Here are a few of the secrets that I liked best from the article and some of my own.

1. Start a tweet with .@somename and the update will appear publicly in all your streams and your friend’s you are talking to not just in the feed of your followers and in the feed of the other person’s followers as well. Who knew! .@ you will be my next update.

2. Try to use only one or two hashtags in a tweet. Too many starts to look like spam. We tell our writers try to stick with one.

3. On Facebook have your images for your wall be at least 403 pixels wide by 403 pixels tall. If you are using your smartphone, check your image size settings so you aren’t sending a small photo. Not only will they look better, but when you feature the photo on your page it will not be blurry.

4. Did you know that Pinterst allows the use of hashtags in the description box? Use them wisely and to your benefit.

5. Spend your time in Google+ Communities. Your updates there will be posted to your personal profile and you’ll have more interaction and fun. Personally I have really built up my circle numbers by creating a community and moderating it.

6. In Google+ don’t use the @personname use +personname. Although Google may understand the @ you’ll see that others are using the +.

Make sure to read the article as there may be more great tips you can glean for your own use.

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Is a Competitor Trying to Smear Your Reputation Online?

I came across this article this past week in the Wall Street Journal that talks about how to deal with competitors unfairly targeting you and making an effort to erode your reputation online with forum posts. You can read the full article here.

Unfair reviews can hurt.Although I have not been a victim to this type of attack by a competitor, I have been the victim of an attack by a prospect who I turned down for a working relationship. This person wanted to buy our blogging services to boost search engine placement, but I found his business had so many customer complaints that I told him we were not a good match for his needs. Unfortunately I mentioned the number of negative reviews he had at epinions as the reason, and he retaliated by posting negative reviews about my firm online at several scam alert sites.

The Journal talks about forums and what to do and for any business that has been targeted, it is worth a quick read. Just be aware, that once a review is out there on a forum, you may have a chance to have it removed. If the review appears at City Search, Google Local, Yelp, or an scam review website, you’ll never be able to get that review taken down. It is just a hard cold fact – no matter how hard you push, those types of reviews will stay up.

I recommend when possible that you write a new rebuttal and if you can re-mediate the incident try to do so. If you cannot re-mediate something, as in my case, post your rebuttal, be honest on your own website about what happened and work to build more positive reviews and more forward.

I have personally given up on trying to move that unfair characterization of my business from the search results after trying many tactics to push the review down. Yes, these types of reviews and posting are unfair, but a reality in today’s connected world.

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Penguin 2.0 Shakedown In Progress

Google just rolled out their newest algorithm update this past week and already I am hearing from colleagues that they are seeing their sites drop. Rollout finished on May 22nd with Matt Cutts from Google announcing the update in process on his Twitter account last Wednesday. Additionally Cutts asks for crowdsourcing to identify sites that the algorithm update may have missed.

Cutts states, “If there are spam sites that you’d like to report after Penguin, we made a special spam report form at http://bit.ly/penguinspamreport . Tell us about spam sites you see and we’ll check it out.”

Don't get nailed by Google's Penguin filters
Don’t get nailed by Google’s Penguin filters

Matt Cutts, Google’s lead spam engineer, has stated that about 2.3% of all American searches will be impacted and some measurably that users will notice a difference. Not only were American website affected, globally Penguin 2.0 was rolled out impacting search positions really across the board.

So Who Exactly Gets Impacted?

There is no clear cut answer here, but the Penguin update is about inbound links and spammy links. Sites that have been involved in link building using link exchanges, article marketing, blog and forum posting, potentially guest blogging, the purchase of links, created multiple websites for the purpose of cross link building, and have had the same anchor text repeatedly in inbound links will most certainly be penalized.

It appears that Google is setting up a filter, when a site hits a unknown number of questionable links based on Google’s own parameters, then the site is penalized in the Google.com search results by a significant drop in placement. What is most concerning to professional webmasters is that out of the sites that were initially hit by the very first penguin update articles site statistics stating that only 6% of the impacted sites have recovered placement. That is pretty serious news.

Here is my short list of things that you should not do at this time as Penguin Preventive.

  1. If you have employed an SEO firm to build links for you – stop them now!
  2. Review your link numbers in the Google Webmaster control panel, check to see if you have any notifications of spammy link practices from Google.
  3. Stop article marketing and any guest blogging you are doing except on authoritative websites and blogs.
  4. If you have been buying links – stop now! Disavow those links in the Google Webmaster Control panel.
  5. If you have been doing article spinning – stop now! Disavow any of those links in the Google Webmaster Control panel.
  6. If you are participating in any link share programs stop now and remove any code or links from the site.
  7. If you have built website solely to build a link empire – now I am not talking about one or two website that feature different aspects of your business, but rather a number of sites simply built with thin content to cross link to each other – take them down now!

Got any other tips of what to do for our readers? Just click comments and leave your top tip to share. Don’t let your website be Penguin fodder by letting poor linking practices drag you under.