Category: Google

Posted on

Interesting Tidbits on AdWords Display Advertising

Here are some very interesting tidbits of information on advertising in the Google AdWords Display Network you may not have known that I wanted to share with you. This information was gleaned from a Google sponsored seminar I attended.

  1. Adding a Display Network ad program to your AdWords account can increase brand recall by 124%.
  2. Adding a Display Network ad program to your AdWords account  will increase purchase intent by 31%.
  3. Nearly 4 in 10 people will see your Display Network ad and then do a Google search on your company name or product and then visit your website.
  4. After seeing a Display Network ad customers are 140% more likely to click on and organic search link.

Wow, that’s some interesting data! Seems like the impact and exposure you garner from advertising in the Display Network goes well beyond just brand name exposure.

I have found the best scenario for using the Display Network in AdWords is to:

  1. Create separate campaigns in mature programs.
  2. Make sure to create text as well as display ads – I love the Display Ad Builder.
  3. Carefully monitor exposure and conversion rate and don’t get spun up on CTR or click through rate.

When you are ready to try AdWords Display Network advertising, make sure to contact us for help on setting up your Google AdWords advertising program.

Posted on

Google AdWords Trademark Violations Explained

In this video, Nancy McCord President of McCord Web Services, shares her insights on trademark use on Google AdWords. In this video you will learn:

  • Trademark policy overview on Google AdWords
  • What a trademark violation flag looks like in the AdWords control panel.
  • What you can do to lock up your own trademark from use in Google AdWords.
  • How to resolve a trademark issue in Google AdWords.
  • Tips to prevent trademark problems in AdWords.
  • Why you need to be concerned about trademark violations and flags.

For information about our Google AdWords advertising services please visit our programs page.

Posted on

Google Places Know the Attributes You Can Change

Don’t be scammed by Google Places optimization services, and here’s why there are only certain fields that Google Places now allows you as the business owner to update. Here is the list:

  1. Name
  2. Address
  3. City
  4. State
  5. Zip Code
  6. Country
  7. Main Phone Number
  8. Five Service Category but only from Google’s list
  9. Five of your own categories
  10. Latitude and Longitude

That’s it! No keyword dense title or business description, nothing  more than the list above. If you are approached by a supposed Google Places optimization service that says you need a special title and more keyword density, understand that they are not selling a program that they can deliver. You can only affect changes to the above elements.

If they say they will load hundreds of reviews, steer clear of them. There is no faster way to get your listing banned on Google Places than to have suddenly a bunch of new reviews suddenly appear. Once banned, you may never be able to get back in and with a strong location focus as the future of search, you could really be creating future problems for yourself.

For more information you can check out the attributes on this Google page.

Posted on

Promoting Brand New Products No One Has Heard Of

So you’ve just created a brand new product that you really believe in, got your first container shipment from your factory in China, you’ve launched your new website, and now nothing is happening! What do you do to get sales moving?

Not always is Google AdWords the best place to promote a product that no one even knows exists. If you do want to try AdWords, depending on the product, sometimes the display network is the very best place to use to promote unknown products. Great animated banner ads can communicate visually what you are selling and get some low cost exposure. Using the CPM (cost per one thousand impressions) versus the cost per click model may be best for these types of products. I would not recommend that you use text ads to promote this type of product, but certainly it depends on what the product is.

Some ways that you can promote your brand new product would be:

  • Do a press release and send it to as many news agencies as possible. This may cost up to $1,000 or more but may be a great way to get initial exposure.
  • Get started on YouTube and take videos of your product in action.
  • Consider using Google AdWords to promote your YouTube video.
  • Work your social networks like Twitter and Facebook.
  • Get exposure at appropriate trade shows. If you are selling a new door lock for hurricane protection, make sure to be at home shows and hardware shows. You may need to initially focus on selling to the distributor market first with face to face selling or demonstrations.

Make sure that your business plan has enough money to market your product before you even go into production. Just because you make it, people won’t be lined up to buy it without knowing more about it and how it could benefit them!