Category: Google

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Why Is My New Website Not Appearing on Google?

You’ve launched your new website and are waiting for the phone to ring with new customers wanting to place orders for your products and services, but nothing is happening. Then you go and do a number of searches on Google to see where your website is placed and your site simply does not appear, not even for searches on your own business name or for you domain name! What’s going on! How can you sell if no one can find you!

For newly launched websites, this is a huge issue; you are in essence invisible on the web until someone else links to your website. In fact, you may not even appear in Google’s search index until you have a few other websites linking to you.

Here’s what a newly launched website should do to counteract these problems:

  1. Although an XML site map is not crucial for your inclusion in Google’s search index, it certainly does not hurt to register one on new launch with Google and Bing. Just to make sure they know you are new and what your page URLs are.
  2. Make sure your web designer has linked to your website both in their blog and on their website to aid in getting search engines to know your new website exists. Spiders will follow links from your designer’s website to discover yours.
  3. Consider creating a Blogspot.com blog with a few blog posts talking about your new website and pointing to the home page as well as several inside pages. You don’t need to keep this off site blog updated, but are using it initially to just make sure you have some links from outside sources pointing to your new website.
  4. Make sure to set up accounts at Twitter, Facebook, and LinkedIn. Make sure to list your new website URL. Again you don’t have to keep these sites updated for more than several weeks if you don’t have the time, money, or desire, but they will be very important initially to search engine discovery right after you launch your website.
  5. Do a press release and send it out using PRWeb.com. I feel that this is one of the most important steps, although I have listed it last. By doing a press release to announce the launch of your new website, not only are you telling the world, but you are creating hundreds of links that all point to your brand new website.

Want to know more about how to promote your new website to get web visibility fast? Visit us at www.mccordweb.com to find out how we can help you.

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Does an XML Site Map Help or Hurt Organic Placement

If you can’t include an XML site map on your website for some reason will this hurt you with search engines? My unequivocal answer is NO.

Although we do recommend the creation and registering of an XML  site map with both Google and Bing (by using their Webmaster Control Panels), to not add one is not a serious blow to your potential organic placement on search engines.

Search engine spiders do not need your created XML site map to spider your website. They will by their very nature spider your home page and then follow the text links in your home page to auto discover the other pages in your website. If your website navigation is not text based or is encapsulated in images or Flash then text links to your key inside sections as well as your own website HTML based site map should be provided on your home page. These links will typically appear in the footer. Doing so insures that you feed search engine spiders a way to travel and discover the pages in your website.

So if you can’t create an XML site map for some reason for your website all is not lost. Just make sure that you have created text links in your home page content that point deep inside your website.

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Google is Paying to Watch Your Web Surfing

Google is immersing themselves into market research with a new program they announced on February 10th called Screenwise. You can read the announcement here. Additionally it was reported on the web that Google has just recently bought some new domain names reflecting their strong interest in expanding Screenwise.

“Google said, “Through the new Screenwise initiative, US users aged thirteen and over will be paid up to $25 in Amazon gift cards to have their web site behavior monitored. Additionally, those panelists aged over 18 will be automatically entered into a monthly sweepstake, with a chance to win prizes such as a ‘luxury’ vacation to the Dominican Republic, Jamaica, or Cancun; a variety of electronic goods; tickets to events; or downloads.”

“Google says it will use feedback from panelists to learn how people use the Internet, in order to offer them better products and services.”

Interesting so now if you are willing to allow Google to watch your every move on the Internet, they’ll pay you a token amount. The information that Google will be gleaning from observing user activity will surely impact results and new service offerings. Much of the intelligence will be used to fine-tune social programs and AdWords advertising.

I’ll look forward to seeing what new products Google will roll out this next year as the feedback comes in.

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Google: McCord Web Design is McCord Web Services LLC Since 2008!

McCord Web Design based in Waldorf, Maryland has changed their business name to McCord Web Services LLC after experiencing a 49% increase in sales in 2007. Positioned for more growth in 2008, McCord Web Services LLC is adding new Web related services in their aggressive growth plan for 2008. Read the full press release at PRWeb.com.

In light of Google using our old business name as the title for our website in their index as of an algorithm change this past week, I wanted to clarify for the Web who we really are.

Here’s the text of our 2008 press release:

Waldorf, Maryland (PRWEB) April 1, 2008

McCord Web Design based in Waldorf, Maryland and serving clients globally for over seven years, has become McCord Web Services LLC after increasing sales 49% in 2007. Positioned for more growth in 2008 McCord Web Services LLC has an aggressive plan to add new Web related services for 2008.

McCord Web Services started out as a web design only service provider and has expanded its service offerings over the years based on client demand. Initially serving only local clients, and working from word of mouth referrals, McCord Web Services has grown into a national provider of webmaster outsourcing services. Core businesses for the firm now include website updates and maintenance, web design, search engine marketing, and ghost blogging. New services that are projected for introduction in the next several months include news release writing and distribution services, feature article writing and listings, and simple podcasting services for business owners.

Part of the reason for the strong growth McCord Web Services LLC experienced in 2007 is due to its introduction of ghost blogging services. With five levels of service offering quality blog writing with a frequency of three to five days a week, McCord Web Services has become an in-demand ghost blogger for many business-related blogs. Employing six writers, spread across the country, the team for McCord Web Services now writes on a wide variety of blogs from political commentary, GPS tracking, ergonomics relating to material handling equipment, bed bugs, stamp collecting, drug and alcohol rehabilitation, and other diverse topics.

An additional growth area for the firm has been in the search engine marketing arena. “Google AdWords has become so complicated that clients do not want to get a ‘degree in AdWords’ and so seek us out to set up and manage their Google search engine marketing accounts.” said Nancy McCord, President of the firm. Operating as a professional account manager for Google AdWords, Yahoo Search Marketing, and Microsoft adCenter, Nancy McCord does all the keyword research, account set up, and account management for the firm’s growing business in search engine marketing. Highly skilled in account management, Nancy McCord is a Yahoo Search Marketing Ambassador and Microsoft adExcellence member as well as a Google AdWords Qualified Advertising Professional and has been managing search engine marketing accounts professionally for over three years.

After experiencing strong growth in 2007, McCord Web Services is positioning themselves for another year of strong growth with the addition of several new services projected for release this year. Their news release writing service is scheduled for rollout in April and their feature article writing service is scheduled for May. Podcasting services will be introduced in August or September.

For additional information on McCord Web Services LLC or to review their service listings please contact Nancy McCord or visit http://www.McCordWeb.com.

About McCord Web Services LLC: McCord Web Services LLC and has been providing webmaster services, web design, search engine marketing services, and blog writing services globally since 2001. The firm founded by Nancy McCord, employs seven people and has embraced a philosophy of excellence with this corporate tag line: “Our Focus is on Your Success!”

Contact: Nancy McCord, President McCord Web Services LLC (301) 705-7303

http://www.McCordWeb.com/

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