Category: Google

Posted on

Will Changing My Domain Name Help Search Placement

Clients have asked this question “will changing my domain name improve my organic placement on search engines?” The answer is no. It is the content and links to a website that affect organic position not the name of the site. In fact changing the name of an existing website may actually do more damage than good.

Google specifically looks at many factors for organic search position, in fact nearly 150 of them. One of them is the length you have held your domain name. I do not recommend changing the domain name of an existing website, but for new sites I do recommend careful consideration of domains that are memorable or contain keywords.

Recently I had a client who does work for HUD under a large contract ask for help in deciding a new domain name as they had no traffic on their website. The marketing team felt that changing the name would make the site more popular with search engines. A name change will simply not bring the results that a work-over of content and what is on the home page will bring in conjunction with a link and content creation strategy.

So if you are thinking that you need to change your domain name to get more traffic, instead look very carefully at your content and when was the last time you updated your website before you make a change to your domain name.

Posted on

Why Duplicate Hurts You with Google

Google is all about making the Web experience great for readers. That is why their search market share has grown and is what the Google algorithm is all about – finding and rewarding websites that provide a great reader experience with unique informational content.

This past year we saw Google patent technology to identify specific authors of content. In part, I feel, down the pike Google will allow website owners and authors to tag their content with unique IDs. Google has not said anything about this, but in their patent disclosure it appeared that this was a possible future direction.

Google likes unique and in-depth informational content. Websites that offer a rich informational experience for their readers will place higher organically than website that are simply “web brochures”, branded affiliate websites that repeat parent site content, or those that show content that is widely syndicated in an industry. There is simply no fooling Google on these issues. When Google indexes billions and billions of web pages and has the technology to weigh content, keyword density, and assign an organic placement score, don’t think that they don’t know that you and 2,000 people share the same content! Google is very smart.

Problems with shared content are important issue for lawyers, real estate agents, and affiliates to consider before purchase. Google has recently aggressively target affiliate websites as these are typically websites that share the same content with many other affiliates on the Web. Real estate agents and lawyers sometimes buy syndicated content that is widely shared by others as well. The content that they buy for their website will not help them with Google placement and overtime, Google may actually remove any pages from their index that shows this content. Google does not like to show duplicate content in their index; it affects the user’s experience and as a result hurts the Google reputation for quality search returns. If you as a website owner understand this before purchase, that’s good, but if you don’t and think that this syndicated content will help you with organic placement, think again!

When it comes to Web content, the best rule of thumb is to invest in your own. Make it unique, make it informational and you will overtime improve your organic search placement, end up with more links to your website, and develop the Web Authority with readers that you really have been seeking in the first place.

 

Posted on

Is It To Be GoogleY! or Yoogle!

Google is testing running AdWords ads on Yahoo! of all places!

In this limited test; on 3% of Yahoo searches for a three week period, Google will be showing Google AdWords ads on Yahoo. Yahoo will receive a percentage of fees in an effort to fight off the pending hostile takeover from Microsoft.

You need to read my post at Blog-World Watch on this important test that does not bode well for advertising on the Web in generalhttp://blog.mccordweb.com/2008/04/ppc-yahoo-google-test.html.