I have heard this more than once from clients – they have stopped or cut way back their Yellow Page advertising to fund focusing on web advertising or web placement. When I managed a paint and wallpaper store years ago, it was not uncommon for us to spend over $5,000…
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Google’s Devaluation of Link Programs
I follow a number of blogs and newsletters focused on search engine optimization techniques. It continues to amaze me when supposed experts talk about link programs and their value in getting placement on Google. If they had read Google’s patent disclosure from last year they would know that they need…
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Will Changing My Domain Name Help Search Placement
Clients have asked this question “will changing my domain name improve my organic placement on search engines?” The answer is no. It is the content and links to a website that affect organic position not the name of the site. In fact changing the name of an existing website may…
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Why Duplicate Hurts You with Google
Google is all about making the Web experience great for readers. That is why their search market share has grown and is what the Google algorithm is all about – finding and rewarding websites that provide a great reader experience with unique informational content. This past year we saw Google…
