Category: Internet Marketing

Posted on

Google is Dropping Continuous Scroll in Search Results

Team reviewing a proposal from McCord Web Services.

In a significant shift, Google has announced that it will be dropping continuous scroll for search results and moving back to displaying 10 organic results per page. This change reverses a feature that had been rolled out to improve user experience by allowing seamless scrolling through search results. The reversion to the classic 10 results per page format is expected to have a profound impact on organic search results and the need for businesses to invest in Google Ads to maintain visibility.

Introduction

If you’re a business owner who relies on Google Ads for your online presence, this Google search update is a game-changer. For a while, continuous scroll made it easier for users to browse through multiple search results without having to click ‘next.’ Now, Google is reverting to its original format of displaying only 10 organic results per page. This change will undoubtedly influence how businesses approach their SEO and advertising strategies. Here’s why this shift is crucial and how it impacts organic search results and Google Ads.

The Impact on Organic Search Results

Decreased Organic Visibility

One of the most immediate impacts of this change is the decreased visibility for websites that are not on the first page of search results. With continuous scroll, users were more likely to see and click on results beyond the first 10. Now, being relegated to the second page or higher means potential organic traffic will drop significantly.

Increased Competition for Top Spots

The fight for those coveted top 10 positions will become fiercer. Businesses will need to work even harder to produce high-quality, SEO-friendly content regularly. This means investing in SEO experts and consistent content updates to stay competitive.

Quality Over Quantity

While quantity has always been a factor in SEO, quality will now take center stage. Google’s algorithm favors sites with valuable and relevant content. Therefore, businesses must prioritize creating engaging blog posts, detailed articles, and informative website content to improve their chances of ranking within the top 10 results.

The Impact on Google Ads

Increased Need for Advertising

With fewer organic results being displayed per page, businesses will find it more challenging to gain visibility through organic search alone. This change will likely push more companies to allocate budgets for Google Ads to ensure they remain visible to potential customers.

Higher Competition and Costs

“As a Google Partner and SEO expert, my firm feels that businesses will need to increase advertising budgets in Google Ads and work with an SEO expert to provide quality blog and website content in order to improve site visibility,” says Nancy McCord, Founder of McCord Web Services. This increased reliance on Google Ads will lead to higher competition for ad placements, potentially driving up the cost-per-click (CPC) for competitive keywords.

Strategic Ad Campaigns

Businesses will need to become more strategic in their ad campaigns, focusing on targeting the right audience and using compelling ad copy to stand out. This also means leveraging all available features of Google Ads, such as ad extensions and A/B testing, to maximize ROI.

Conclusion

The shift back to displaying 10 organic results per page is a significant change that will influence both organic search results and Google Ads strategies. Businesses must adapt by investing in high-quality content and increasing their advertising budgets to maintain visibility. By understanding the implications of this update, business owners can make informed decisions to stay competitive in an increasingly challenging digital landscape.

Stay ahead of the curve and consider working with an SEO expert to optimize your website and a Google Ads consultant to enhance your ad campaigns. This dual approach will help ensure that your business continues to thrive online despite the evolving search engine landscape.

Posted on

New Features and Reporting Added to Goole Ads Before the Holiday Season

Google Ads is Leveling Up Its Offerings

Google Ads has just announced a major update that will bring new features and capabilities to advertisers and marketers. These are some of the most exciting changes and how they can help you grow your business online.

    • Google is expanding and promoting Performance Max. This is a fully automated campaign type that uses Google’s machine learning to optimize your ads across all Google inventory, including Search, Display, YouTube, Gmail, and Discover. You can set your goals, budget, and audience, and with a close eye let Google do the rest. Performance Max campaigns are designed to help you reach more customers and drive more conversions, while saving you time and resources. Performance Max has been very successful for our eCommerce clients, but we are still testing the overall viability for lead gen.

 

    • Google is also expanding its insights and reporting tools to help you understand your customers better and measure your performance more accurately. You can now access the new Insights page, which shows you the latest trends and opportunities in your market and industry. You can also use the new attribution reports, which show you how your ads influence customers across different channels and devices. These tools can help you make smarter decisions and optimize your campaigns based on real data.

 

    • Additionally, Google is enhancing its creative solutions for Google Ads to help you deliver more engaging and relevant ads to your audience. You can use the new Video Builder tool, which lets you create professional-looking video ads in minutes, using templates and assets from your existing campaigns. You can also use the new dynamic remarketing feature, which automatically generates personalized ads for your past visitors based on their browsing behavior and preferences. These features can help you increase your brand awareness and loyalty and drive more sales if you have a large enough audience segment generally of 1000 plus visitors or converters.

 

These are just some of the new features and capabilities that Google Ads has announced in its major update. There are many more improvements and innovations that you can explore and try out for yourself. If you want to learn more about how Google ads and working with a Google Partner can benefit your business, contact McCord Web Services for a free consultation. Google Ads is constantly evolving and innovating to help you grow your business online. Don’t miss this opportunity to take your advertising to the next level with a Google Partner.

Posted on

We Are Bullish on Bing.com – Get Your Advertising On Target

Get Your Advertising on Target

It’s time time to review your ad spend on Google Ads and get your advertising on target to generate more leads at a lower cost. Here at McCord Web Services, we are bullish on the use of Microsoft Advertising and ChatGPT is the reason why.

Bing is the second-largest search engine worldwide with a 2.47% market share¹. Bing’s cut of the market has increased by 1.23% since 2019¹. Bing’s market share peaked at 3.63% in 2014¹.

In the desktop search engine market, Bing has a global market share of 6.15%¹. Bing’s share of the desktop search market has grown by 26.8% since 2019, increasing from 4.85%¹. By comparison, when it comes to desktop searches, Google has a market share of 86.82%¹.

Microsoft generated $8.53 billion in search advertising revenue in the 2021 fiscal year¹. Bing is available in 105 languages and 238 countries¹. Bing has a market share of 38.46% among US console users¹.

In summary, Bing’s market share has been growing since 2019 but still lags behind Google’s market share which is currently at 92.13%¹. However, Bing is still generating significant revenue for Microsoft and is available in many languages and countries¹.

With the introduction of the tight integration of Windows 11 and Edge and popularity and news buzz on ChatGPT and integration into Bing’s search bar, Bing’s popularity is not through the roof. Market share and interest continues to grow.

As for our clients, many have started to move into Microsoft Advertising and are getting great results.

Maybe you should be looking at Microsoft Advertising for lower cost conversions than Google Ads. For a number of clients we are seeing conversion costs of under $50 when a conversion in Google is over $100. Visit our website for more information on our Microsoft Advertising services today.

Today’s update using ChatGPT:

As of April 2021, Google holds a whopping **92.18%** share of the global search engine market while Bing ranks second with a market share of **2.27%**².

However, Bing Ads reach **63 million** searchers that aren’t reached with Google AdWords¹. Bing prompts **35% higher** in results than Google Ads³. Bing also has a less competitive playfield which means users do not have much to bid on keywords to secure their search result spot³. Microsoft adds that Bing covers **34%** of desktop-based search engine space³.

Source: Conversation with Bing, 3/29/2023(1) Bing vs Google: 2023 Head to Head Comparison | SerpWatch. https://serpwatch.io/blog/bing-vs-google/ Accessed 3/29/2023.

(2) Bing Ads vs. Google Ads: Which Deserves Your Ad Dollars? – WebFX. https://www.webfx.com/blog/marketing/google-adwords-vs-bing-ads/ Accessed 3/29/2023.

(3) Bing Ads vs. Google Ads: Which Platform is Better in 2023?. https://www.thinkorion.com/blog/bing-ads-vs-google-ads Accessed 3/29/2023.

(4) Global search engine desktop market share 2023 | Statista. https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/ Accessed 3/29/2023.

(5) Bing Ads vs. Google Ads: The Pros & Cons of Each Platform – Instapage. https://instapage.com/blog/bing-ads-vs-google-ads Accessed 3/29/2023.

Source: Conversation with Bing, 3/27/2023(1) Microsoft Bing Usage and Revenue Stats (New Data) – Backlinko. https://backlinko.com/bing-users Accessed 3/27/2023.

(2) 46 Critical Bing Statistics: 2023 Market Share Analysis & Data. https://financesonline.com/bing-statistics/ Accessed 3/27/2023.

(3) Global search engine desktop market share 2023 | Statista. https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/ Accessed 3/27/2023.

(4) Microsoft Bing hits 100 million active users in bid to grab share from …. https://www.theverge.com/2023/3/9/23631912/microsoft-bing-100-million-daily-active-users-milestone Accessed 3/27/2023.

Posted on

We Are Bullish on Microsoft Advertising Due to ChatGPT in Search

Focus of a Computer Screen Open to ChatGPT

The interest in Microsoft Advertising since Bing.com’s introduction of ChatGPT in search is through the roof! We are onboarding new clients into Microsoft Advertising (Bing Ads) weekly and we are seeing great results.

We are bullish on Microsoft right now. With the rollout to more PCs of Windows 11, the new search interface in Windows tied to Bing, the strong press exposure of ChatGPT, and Microsoft’s integration with ChatGPT with their mobile and desktop search, interest is through the roof!

If you have not tried out Bing Search with ChatGPT you need to. Our firm loves the integration and I personally love the search results. In fact, I like the results better than Google’s. Not only are the results with ChatGPT integration immensely improved, but typically exactly what I was looking for is delivered as the first result – saving me time.

Interest in advertising using Microsoft Ads is at one of the highest points that I have seen it in years.  Clearly market share of searches will be improving with Bing vs Google. Add to all this the privacy issues Google has with consumer tracking, pending litigation that looks to break Google into smaller pieces, and the rising cost of clicks and conversions on Google Ads – online advertisers are now seriously looking for alternatives.

For many clients, but not all, the cost per click and cost per conversion is much lower in Microsoft Advertising.  Medical practices selling CoolSculpting will see good conversion generation at more than half the cost of Google Ads.

Industrial Business to Business clients will see great results on Microsoft Advertising using the Bing Ad search ads and the Microsoft network and at lower conversion costs.

In conclusion, we highly recommend you try some searches yourself on the Bing ChatGPT search box. The ChatGPT search box looks bigger than the regular search bar so, if you don’t see the big box, sign up for early access now.

Then, try some searches and we think you will agree – Bing Search has nailed it with better results and a cleaner interface than Google Search.

After that, check with us on getting ads set up in Bing so you can ride the wave of popularity and see lower cost conversion results on the Microsoft Advertising network today.

About Our Author, Nancy McCord

Nancy McCord is the founder and CEO of McCord Web Services LLC. She has been in the internet marketing business since 2001. As a professional writer and seasoned pay per click advertising expert, she has a unique point of view on what really works for business lead generation and growth.