Internet Marketing Service – Page 7

December 13, 2017December 8, 2017

Recipient of the Meritorious Public Service Award

That’s right I am a recipient of the Meritorious Public Service Award. It was designated by Vice Admiral P.M. Balisle, Commander of Naval Sea Systems Command and presented by Rear Admiral Paul V. Shebalin, Deputy Commander for Mobilization for NAVSEA and SPAWAR in 2004.

I received this special award for a website I built for the Engineering Duty Officer’s Reserve group, of which my husband had been a part of at that time. The 500 page website was full of information to help reservists know more about projects, where to stay in Washington when they traveled on duty and a place to share documents.

As the Admiral gave me the medal he also read:

“Your contributions to the command in shaping communications that are focused on the mission, goals and products of NAVSEA and the NRED Community are a credit to your professionalism and skill in software development and web page design. Thank you and congratulations on a job Well Done!”

You can read the full release on this page.

My family is a military family and my husband is now a retired Navy Captain. The military has been good to our family and we continue to benefit from our connection to the military community. We love our country and our military.

I mention my Meritorious Public Service Award to let you know my business model and life are managed to the highest level of personal integrity and honesty. If you are looking for a professional to help you with AdWords or your website, my firm and I, myself, will treat you right. Find out more today about our Internet Marketing Services.

December 11, 2017December 8, 2017

Depressed Activity in AdWords – What to Do First

Nancy McCord a Google Partner and Bing Partner

Are you seeing depressed activity in AdWords? What should you do first to try to turn an AdWords account around?

As a professional AdWords manager and Google Partner, I troubleshoot AdWords accounts all the time. This December has been particularly troublesome for many businesses in a diverse set of sectors. Many are experienced depressed activity in AdWords accounts.

Here’s what I do to try to move an account back to profitability when activity has started to slide.

Check the bidding algorithm.
If you are using Maximum Clicks move to eCPC bidding. Set your ad group bid to the lowest common denominator of first page bids, then run a filter to show the keywords that are below the first page bid. Select all the words and in bulk choose the highest bid you want to use and then in the drop down for change the CPC bid, select bid to first page and cap the amount with your desired figure.

Check your daily budget.
If your bid has been raised make sure you have a high enough budget to afford to get clicks during the day. I will routinely do budget sharing between account campaigns. I will sometimes break an account into one to three budget shares to assure that areas that need clicks are getting them.

Review that you are using eMax Clicks or eCPC bidding.
When possible, but that does not mean always, let Google enhance your bid to get better results. Understand that Google does not have a specific bid cap anymore when using the e component to bidding. I will weekly look at the max bid for each keyword in the account to assure that I am not spending more than I would have wanted to by turning on that feature.

Start trimming your keyword list.
When activity is depressed look to see if your clicks have come in on broad match keywords. Check the actual search queries that triggered the ad and then decide if you want to pause broad match keywords due to being too untargeted or if you need to add some if you are only using exact match and phrase match terms.

AdWords accounts are exciting and challenging to manage. Knowing what to do when activity is depressed in an account is crucial to keeping happy clients.

I invite you to find out more about our Google AdWords Manager Services and to review our program pricing.

December 6, 2017December 1, 2017

Keywords People Use to Find You

We Are a Google Partner Specializing in Search Marketing, Mobile, and Display. — We Are a Google Partner Specializing in Search Marketing,, Mobile, and Display.

Think you know what keywords people use to find you? You may be surprised to find out what they really are searching for. Google My Business has a new feature that will email you the top term that people used to find your business. I love that!

Previously, I have been focused on placing on a certain set of keywords based on my service offerings. I was truly surprised to find that people are searching for Internet marketing service, which is an older phrase that I have not focused on for a while.

With Google Analytics not showing organic search terms, the Google Search Console is now the only way you can actually see what keywords are driving traffic to your website. But now, Google My Business AKA Google Places, AKA Google Maps, AKA Google+ Locations is now helping you to understand your local traffic and the keywords that people use to find you.

Google My Business is the Key

If you don’t have a Google My Business page sign up to get one free today. It is easy to set up. Google will verify your physical address by sending you a snail mail letter with a PIN to prevent people from scamming the local search systems. But once verified and set up they do send you nice updates of search activity and keywords used to find you.

If you need help consider our Internet marketing services to get your name and business out of the web to get discovered and to leverage website exposure.