Training Staff that Works Remotely

Nancy McCord a Google Partner and Bing Partner
Nancy McCord a Google Partner and Bing Partner

Training staff that works remotely can be a challenge. My firm has four remote employees and I have found that training is as easy as taking a short video with your phone.

In my case, my remote employees do not all have the same hours as all of them have other jobs or are full time students. So, it is nearly impossible to get everyone online at the same time.

I have started taking videos with my phone while I am in a control panel to make a super short video of what to do on a project. I am finding that employees like this, are able to watch the training multiple times, and some will even take notes and then work from their notes.

The key is to make the video super short and convey a concept that is not overly complicated. For me, I have done videos on how to add negative keywords to an AdWords account and how to create new ad text.

For most millennials, the visual mode of training is best and engages them most. Older staff seems to want the video plus written steps.

The key takeaway on this blog post is sometimes you simply need to think outside the box and meet staff where they are and allow training that is on-demand for their schedule.

Sharing Buttons for Your Newsletter

A Bright Idea for Monday
A Bright Idea for Monday

If you are not using a template at your e-newsletter sending service and have used or created your own HTML code, you may have trouble adding your sending services e-newsletter sharing buttons if they are not already included in the footer.

I have found a solution at AddThis and a code creator that will make a code you can use for your HTML newsletter skin that does not include JavaScript.

Visit this page to create your own code: http://www.addthis.com/academy/add-email-share-buttons-newsletter/

If you want to track statistics you can set up an account and then get an API key which you then put in the ID field. Before you generate your code, update your details like Share Our Newsletter and your URL of your online newsletter to share.

AddThis is a wonderful work around and the buttons look good on the page. When clicked the email one will open an online interface for sending and the Facebook, Twitter, and Google+ buttons will open the senders accounts so they can easily share items with their online friends.

Just Nancy – Facebook Pay Per Click Advertising

Is Facebook pay per click right for you?
Is Facebook pay per click right for you?

Facebook pay per click advertising – does it work? Should I use it?

The answer to both questions is yes and yes.  First does it work? Yes Facebook pay per click advertising does work to drive traffic to your website or Facebook page – you choose where you want the traffic to go. I personally like sending a reader to your website to a specially designed landing page that works to elicit a response from the prospect;  like downloading an ebook or signing up for a newsletter or better yet completing an information request form.

Second, should you use it? Well, this depends on your budget and goals. If you are not using Google AdWords, Facebook is great place to get low cost activity. However typically you will need to be a do it yourselfer for set up and management due to Facebook’s nature and location of the credit card for an account. I do like the ability to target by demographic and the click cost is typically much lower than AdWords.

Here’s the big caveat – if your potential customer is over 35 years old Facebook is the place. For a young set up customers Snapchat and Intagram are where your customers are spending their time. They may be feeding updates to Facebook, but are typically not on the Facebook platform.

Although we do not manage Facebook advertising for most customers, for a select set of VIP clients we do perform management services. My recommendations are based on what I see happening in real client accounts.

Use Different Keywords for Organic Placement

Nancy McCord is a Google and Bing Partner
Nancy McCord is a Google and Bing Partner

As a professional AdWords account manager and expert in Search Engine Optimization, I do recommend that the focus of keywords be different for your website optimization versus what you use for pay per click.

Personally, I like a very narrow set of very tightly targeted keywords for AdWords; as we are typically driving traffic for lead generation. Our top focus is cost per conversion and increasing leads.

For organic, I like to focus on keywords that have the most click activity and may be more general yet still industry specific. I find that the balance helps sites to drive more site visits and  leads and is not redundant with the specificity we use for AdWords.

For example, for a client selling warehouse equipment, in AdWords I might target very tight product names and categories like Forklift model 45S, powered warehouse equipment, and other specific keywords.

In organic I might target material handling equipment and material handling equipment supplier as my focus for blog writing and social media; striving to cast the net farther and wider but for high click volume keywords.

When every click you pay for in AdWords must make a difference in growing your business, you have to be narrow and very results oriented. In organic where you do not pay by the click the effort should be to enhance website traffic that is free.

If you need help adjusting your strategies to make the most of your ad spend and drive traffic and build inbound links, visit www.McCordWeb.com to see how we can help you too.