“Just Nancy” – Page 17 – The Web Authority

April 2, 2018March 30, 2018

Sharing Buttons for Your Newsletter

If you are not using a template at your e-newsletter sending service and have used or created your own HTML code, you may have trouble adding your sending services e-newsletter sharing buttons if they are not already included in the footer.

I have found a solution at AddThis and a code creator that will make a code you can use for your HTML newsletter skin that does not include JavaScript.

Visit this page to create your own code: http://www.addthis.com/academy/add-email-share-buttons-newsletter/

If you want to track statistics you can set up an account and then get an API key which you then put in the ID field. Before you generate your code, update your details like Share Our Newsletter and your URL of your online newsletter to share.

AddThis is a wonderful work around and the buttons look good on the page. When clicked the email one will open an online interface for sending and the Facebook, Twitter, and Google+ buttons will open the senders accounts so they can easily share items with their online friends.

March 26, 2018March 23, 2018

Just Nancy – Facebook Pay Per Click Advertising

Is Facebook pay per click right for you?

Facebook pay per click advertising – does it work? Should I use it?

The answer to both questions is yes and yes. First does it work? Yes Facebook pay per click advertising does work to drive traffic to your website or Facebook page – you choose where you want the traffic to go. I personally like sending a reader to your website to a specially designed landing page that works to elicit a response from the prospect; like downloading an ebook or signing up for a newsletter or better yet completing an information request form.

Second, should you use it? Well, this depends on your budget and goals. If you are not using Google AdWords, Facebook is great place to get low cost activity. However typically you will need to be a do it yourselfer for set up and management due to Facebook’s nature and location of the credit card for an account. I do like the ability to target by demographic and the click cost is typically much lower than AdWords.

Here’s the big caveat – if your potential customer is over 35 years old Facebook is the place. For a young set up customers Snapchat and Intagram are where your customers are spending their time. They may be feeding updates to Facebook, but are typically not on the Facebook platform.

Although we do not manage Facebook advertising for most customers, for a select set of VIP clients we do perform management services. My recommendations are based on what I see happening in real client accounts.

March 21, 2018March 16, 2018

Use Different Keywords for Organic Placement

Nancy McCord is a Google and Bing Partner

As a professional AdWords account manager and expert in Search Engine Optimization, I do recommend that the focus of keywords be different for your website optimization versus what you use for pay per click.

Personally, I like a very narrow set of very tightly targeted keywords for AdWords; as we are typically driving traffic for lead generation. Our top focus is cost per conversion and increasing leads.

For organic, I like to focus on keywords that have the most click activity and may be more general yet still industry specific. I find that the balance helps sites to drive more site visits and leads and is not redundant with the specificity we use for AdWords.

For example, for a client selling warehouse equipment, in AdWords I might target very tight product names and categories like Forklift model 45S, powered warehouse equipment, and other specific keywords.

In organic I might target material handling equipment and material handling equipment supplier as my focus for blog writing and social media; striving to cast the net farther and wider but for high click volume keywords.

When every click you pay for in AdWords must make a difference in growing your business, you have to be narrow and very results oriented. In organic where you do not pay by the click the effort should be to enhance website traffic that is free.

If you need help adjusting your strategies to make the most of your ad spend and drive traffic and build inbound links, visit www.McCordWeb.com to see how we can help you too.

February 28, 2018February 23, 2018

What Are Your Customer Friction Points?

Friction points, it’s all about finding where customers have trouble completing during the buying process with you and fixing the issues.

Here are some examples of friction points:

Buyers have trouble downloading completed video files for a drone photography agency. What can be done? Maybe using Drop Box with easy to follow instructions and photos on what to do next for a file download.

Prospects have trouble understanding what is included in a blog post sale. How can that be clarified? Maybe posting samples of content with the right word count and number of links to help a prospect understand the type and quality they will receive on your website to prequalify prospects before they even call.

Buyers have trouble getting contract documents to sign and return. How can the process be easier? Maybe using a digital signing service and online document archive would work to speed the return process.

Each business has their own unique set of friction points. Making things easier for people to buy from you is not all e-commerce focused. Friction points exist even for transactions with consultants and business to business sales, and for people who do not even sell items on their website.

My own company’s friction points have previously been: blog writing samples and writing expectations, prospects not having the proper technology to send or receive a contract, and buyers needing an online self-serve credit card payment center.

Are you hearing the same issues over and over from clients and prospects? That is a friction point. Now’s the time to identify what yours are and do something specific to address them to make buying from you and your company frictionless.