Category: “Just Nancy”

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What to Do About a High Bounce Rate Part Two

High Bounce Rate – Continued from Monday April 3, 2017.

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McCord Web Services is a Google Partner.

Dealing with a high bounce rate on your website? Here are my recommendations for what to do to try to solve the problem.

 

First, don’t get spun up. Not every page needs to have a low bounce rate of 40% to 65%. I have found that blog posts and informational articles, which may be driving traffic to your website, may also have a high bounce rate.

If this is the case, I recommend the following actions:

Put the page to work for you. Feature your newsletter subscription link, video links, and even AdSense advertising ads on those high traffic, yet high bounce rate pages. Understand that they are doorways into your site and work to market your own site on these pages with banners, icons, and interactivity like video embeds.

Second, if you have content and service pages that are really meaningful to your business and they have a bounce rate in the high 70%’s, I would tag them for a content review.

If this is the case, I recommend the following actions:

Review your meta tags, you may be getting traffic that is not targeted to your page content. Review your meta title and meta description tags. Do they make sense based on the content of the page? Should they be updated to be more reflective of what the reader will find when they click in?

Review your page content with a careful eye for detail. Are you supplying content that is engaging or just supplying information. Do you have a call to action on the page, do you have links to your contact form, are you using an app like Drift to get the person online chatting with you, are you addressing a pain point and supplying solutions with related information on other pages drawing the reader in farther to your content?

Are you driving untargeted Google AdWords traffic to your page and paying for a click where what you are offering on your page does not match keywords that are being triggered? As AdWords experts find out more about our programs to solve this issue.

We offer professional by the hour content consulting and website content writing services. I invite you to visit my website to learn more about how we can help you to lower a high bounce rate on your website.

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What to Do About a High Bounce Rate Part One

Bounce rate is determined to be high if it is over 75%, however there can be acceptable reasons for a high bounce rate, but a high bounce rate does  require careful review.

What is the Bounce Rate?

What's your page bounce rate? Is it too high?
What’s your page bounce rate? Is it too high?

The bounce rate is recorded for you in Google Analytics by page in the Behavior section > Site Content section, and as a site average on the overview page.

 

Several years ago the average and target bounce rate for a good website was 46.9%. Now with more users on mobile devices, the bounce rate has skyrocketed.

Google states that this drastic change to bounce rate is due in part to the fact that mobile users may start a search on your site and move to a desktop to finish up a review or purchase. Page views have also decreased in this same time period from over 3 or so pages viewed per session to now about 1.5 pages per session – all driven by mobile activity.

Identifying a High Bounce Rate

To address a website’s high bounce rate, knowledge is power.  First, it is important to understand what causes a high bounce rate.

  1. You’ll get a high bounce rate if the page content does not engage the reader. This is a good flag to review your page and consider additions, video, additional links to other information.
  2. You’ll get a high bounce rate if the content is not what the reader was looking for. This is a good flag to review your content, your meta tags, and your paid advertising.
  3. You’ll get a high bounce rate if you supplied the content the reader wanted and they had no need to go further. It is not uncommon to see how bounce rates on articles and blog posts.

What Should You Do Next?

You’ll want to look at the pages that have a high bounce rate score and identify if changes should be done to the content. Check out my Wednesday post this week for the continuation of this article.

 

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What Are You Worth? “Just Nancy”

Nancy McCord
“Just Nancy” – My Point of View for Today.

Have you ever wondered what you were worth when it comes to the value you offer clients? If you are new in the business, you may not have a clear idea of your worth, but if you are a seasoned professional you probably have an idea of what you bring to the table in regards to customers.

Here’s how I’ve found out my own worth:

I’ve chatted with clients when they have not purchased a service. In several cases, I found that my prices were too low and actually scared a customer into feeling that others were more valuable as they charged more.

In one particular case, I actually got the client back when the higher priced resource shot themselves in the foot by not providing attentive customer service. I learned from that situation that sometimes having a low price is not a good thing.

I’ve provided white label services and have seen the markup that is put on my own price and resold without additional value. In this case I found out that I was priced lower than the market and clients were willing to pay more for quality hands on, attentive service.

I watch how busy I am. If I am having trouble staying on schedule as I have too many customers, I know that I may need to review my pricing and consider adjustments or packaging of services together. If on the other hand, you are not busy and just getting established, you may need to drop your price to pick up business.

I think the key is to gauge what is happening in your industry and in your own business.  If you have not done a market survey and even blind shopped your own marketplace, now’s the time.  It is important to make sure you are not priced too low, but especially not priced too high.