Category: “Just Nancy”

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COVID-19 Guide for Google Ads: When to Restart Your Google Ads Program

McCord Web Services is a Google Partner and a Certified Google Ads Professional

Our new series COVID-19 Guide for Google Ads starts today.  In this article we will discuss when is it time to restart Google Ads.

We recommend assuring that you are following your county and state guidelines first. If your state has not opened up businesses in your sector, it is not time to restart your Google Ads program yet.

That being said, if you feel that you may be losing traction against competitors that are opening, we have done for some clients “warm up” ad text. By adding “we will be open on such and such a date and are taking virtual consultations or pre-bookings”, you can start to drive your website traffic and meet demand.

We have found for many plastic surgery practices that there is so much pent-up demand that conversions are blowing through the roof when a Google Ads restart is done.

For other businesses, demand is not the issue, but rather cash flow to restart Google Ads really is the issue. In this case, we recommend chatting with your account manager to see if you can start with a smaller footprint and lower negotiated management fee.

For those that have not stopped Google Ads programs during the virus – like ecommerce and service-based businesses, activity on Google Ads is good. For some very good. Even pest control firms are reporting excellent lead generation these past months.

If you have worried about what to do with Google Ads and COVID-19, now’s the time to review what strategies your Google Ads Manager may suggest.

For our own clients who have paused programs during the virus, we encourage you to get with us for a custom plan on how to get back going with Google Ads. We know that we will be able to find a business-friendly way to assist you in driving traffic again and getting the leads you need to move forward from Google Ads exposure.

 

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Important Announcement on Business and the Coronavirus

Dear Clients,

Many of you are having business affected by Covid-19 or the coronavirus this month.

We wanted to let you know that if you ask us to pause your Google Ads account and stop Google Ads management services, we will process a credit memo to your account for the unused time for the month. You will receive a copy of the credit memo at the end of the month with your statement.

When you restart our services, we will apply that credit to your month’s management fee.

Should you have a greater impact and not restart services within three months, we will mail you a check for your credit.

We do encourage you to sign up to receive our blog post notices by email using Feedburner (on the home page of our blog on the top left where it says “get our articles by email”). This way when we have additional announcements you will receive them in your inbox.

In the meantime, stay safe and be healthy.

Sincerely,

Nancy McCord

 

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How to Get Started Advertising on Bing to LinkedIn Users

Image of a team reviewing a proposal from McCord Web Services in a conference room.
Nancy McCord is a Microsoft Advertising Certified Professional.
Nancy McCord is a Microsoft Advertising Certified Professional.

Microsoft Advertising now allows you to target LinkedIn users, based on their profile settings, with pay per click ads on Bing.com.

For many Business to Business companies, being able to target decision makers is a potentially productive marketing strategy.

How do you get started?

Once you have set up your Microsoft Advertising or Bing Ads account you can select your campaign and then scroll to the section called targeting. It is typically below where you will set your locations to target.

Once you tick open the selector you will see targeting options for company, job function, and industry.  Microsoft Advertising will set a plus click bid of 15% which you can adjust manually up or down.

We have found that targeting by company can be highly valuable. You can add company names not URLs in the add field one by one manually. There is no bulk import option in the online ad platform.

Once a company is entered, Microsoft Advertising will show a drop down and you confirm that this is the firm you want to target. Just complete and repeat for each company name entry.

Important Note

Remember, this is totally different from LinkedIn advertising. The ads and targeting you are using in Microsoft Advertising are to show ads with a plus up bid for people with LinkedIn profiles that are using Bing.com for a search. They will only see your ads there.

Get Help with Your Microsoft Advertising Program Today

If you need more information about how you can use LinkedIn targeting for your Microsoft Advertising, just visit our services page on our website to learn more and to get started with our services.