Category: Microsoft Advertising Certified Professional

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New Certifications for Our Team in Digital Advertising

Microsoft Advertising Certified Expert Badge

We are proud to announce that our team has worked hard to receive new Microsoft Advertising credentials- the Microsoft Certified Advertising Expert, the Commerce Certification, and the Retail Media Certification.

You can visit our certification page on our website to view all of the professional certification badges we carry in addition to these newly received credentials.

By studying to receive the Retail Media Certification, we qualified for the new Microsoft Advertising Commerce Certification. This two exam certification is new with Microsoft this year.

The Retail Media Certification is based on the new Microsoft Advertising platform called PromoteIQ. This very innovative approach to brand and consumer advertising is unusual and has tremendous possibilities for brands to advertise on third party sites and leverage additional sales using sponsored banner ads and product listing ads on-site and off-site.

You can learn more about PromoteIQ by visiting the Microsoft Help Desk page on this new innovative product.

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How to Get Started Advertising on Bing to LinkedIn Users

Image of a team reviewing a proposal from McCord Web Services in a conference room.
Nancy McCord is a Microsoft Advertising Certified Professional.
Nancy McCord is a Microsoft Advertising Certified Professional.

Microsoft Advertising now allows you to target LinkedIn users, based on their profile settings, with pay per click ads on Bing.com.

For many Business to Business companies, being able to target decision makers is a potentially productive marketing strategy.

How do you get started?

Once you have set up your Microsoft Advertising or Bing Ads account you can select your campaign and then scroll to the section called targeting. It is typically below where you will set your locations to target.

Once you tick open the selector you will see targeting options for company, job function, and industry.  Microsoft Advertising will set a plus click bid of 15% which you can adjust manually up or down.

We have found that targeting by company can be highly valuable. You can add company names not URLs in the add field one by one manually. There is no bulk import option in the online ad platform.

Once a company is entered, Microsoft Advertising will show a drop down and you confirm that this is the firm you want to target. Just complete and repeat for each company name entry.

Important Note

Remember, this is totally different from LinkedIn advertising. The ads and targeting you are using in Microsoft Advertising are to show ads with a plus up bid for people with LinkedIn profiles that are using Bing.com for a search. They will only see your ads there.

Get Help with Your Microsoft Advertising Program Today

If you need more information about how you can use LinkedIn targeting for your Microsoft Advertising, just visit our services page on our website to learn more and to get started with our services.