Category: Mobile Web

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Google’s Webmaster Mobile Usability

Image of a responsive website on multiple devices.
Make sure you set the viewport for your responsive website to display it properly on multiple devices.

Newly introduced into the Google Webmaster control panel is a new section found under “Search Traffic” called “Mobile Usability”. With Google flexing its muscles and readying to penalize websites that are not enhancing the mobile viewing experience your site may be getting flagged as not having the viewport configured.

In fact, if you are using WordPress plugins to render your blog or website as mobile friendly, you may need to manually add in a meta tag too stop Google from flagging this issue.

The viewport is a meta setting that helps a device determine how to display the content properly. Without a viewport setting your site can not render as you had expected. Visit this page online to see images where the viewport is set and is not. It is an eye-opener and once you see it, you’ll know why you MUST update your code to show the viewport properly. (Without the viewport set images may be small and the site may not fill the device screen properly. With the viewport set image that you had wanted to be full screen will be and your site rendered maximized for that specific device.)

Adding a meta tag to the head section of your code is easy. Just grab this snippet and install it using the Editor in WordPress or Dreamweaver on your responsive website.

<meta name=”viewport” content=”width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no” />

Make sure you are using the code snippet that has the attributes separated with commas and not semi-colons. This little detail will assure maximum compatibility. Read this great article to find out why.

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Google Means Business on Forcing You to Have a Good Mobile Website

Just this last week Google announced that it was ready to start penalizing websites that did not offer a good mobile web experience. Here’s why:

• Mobile devices have been a driving factor in an increase in time spent online. In fact, since 2010, the time the average individual spends online has doubled.

 

 

• 91% of adults in the United States own a phone; 61% of those phones are smart phones.

 

 

• In 2012, marketers spent $4.4 billion on mobile advertising in the United States alone. By 2013, that number doubled to $8.5 million. By 2017, the figure is expected to fall around $31.1 billion. Search and PPC advertising accounts for nearly half of this budget.

 

 

• 25% of adults in the United States only use a mobile device to access the Internet. PCs have become tools of the past.

 

 

• Organic search results matter now more than ever before. In fact, one-third of all search clicks go to the top organic result; this means that the mobile icons Google is testing could play a larger role than you’d imagine going forward. Read the full article online.

Beautiful young woman talking on mobile phone
Smartphones are no longer a luxury but a necessity.

What Google is doing about this important trend is very important. In the search results, Google has been testing aggressively just how it will be notating information about your website. It has tested a variety of icons that are cues to readers that they experience when they click into a particular site will be mobile read friendly since September with testing continuing.

The next step most SEO’s feel is coming in the near future is an update in the Google search algorithm to penalize sites that do not offer the “right” experience, from Google’s point of view. Remember, Google is all about relevancy. If it stops keeping its eye on that mark, its own share of the market will change.

Already it is predicted, with Facebook’s strong growth this quarter in the mobile arena, that Google share will drop below 50% of mobile search activity. So, Google must stay focused on making sure that its search results for the mobile space are the most relevant and easiest to use in the search world for this growing audience of mobile search users. If it does not, it will lose advertising dollars and its place in the marketplace as the top search engine.

If your website does not have a great mobile experience, you may want to consider our mobile and device responsive websites that are strong on content and SEO for your next upgrade.

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Get a Free Mobile Website For One Year

This is a great way to try out the mobile web for your own website for free from DudaMobile and Google.  Just visit the link and DudaMobile creates a free mobile version website for you and hosts it for one year all for FREE! At the end of a year, if you like it, you’ll pay about $100 to $150 for each year after.

It is easy to create your own mobile website. I let the interface just create mine and then colored it and added my logo. At the end of the process code is created that I then just installed on the home page of my website that redirects my mobile viewers automatically to my new mobile friendly website.

What’s great is that I even get stats from DudaMobile showing how many visitors came to my mobile website to allow me to review if I feel it is important to keep.

I have to say that having experimented in mobile design and having had problems with sniffing out the various phone types to deliver a mobile page, that this application is really foolproof and has done quite well.

If you’ve wanted to test mobile but didn’t wanted to either get into the code, pay a premium for a special design, for now the service is free thanks to Google and DudaMobile. Just visit my site www.mccordweb.com with your smartphone to see my DudaMobile website.

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Gingerbread, Ice Cream Sandwich, Jelly Bean – Android Operating Systems

I’ve had an Android mobile phone for several years and have upgraded to  Motorola Droid Razr Max and like it. Just recently Verizon upgraded my operating system to Ice Cream Sandwich. If you have an Android tablet or phone, you know the terminology – Gingerbread, Ice Cream Sandwich, Jelly Bean – all names of Android operating systems. Sounds yummy, but for users can sometimes be confusing.

With Apple’s lawsuits and push to strangle Android, I feel that Ice Cream Sandwich was a push to differentiate the Android platform from Apple’s. Case in point is the screen opening action that Ice Cream Sandwich now requires. No more slide – that’s Apples’ now you have a circle and click options in a circle. There are other changes that Ice Cream Sandwich has brought about as well such as new app and interface actions and new ways to customize your phone. If you want to get the most from your Android phone Motorola has a nice tutorial on Ice Cream Sandwich so you can check to make sure you are up to speed.

Here are a few nuggets:

  1. Widgets have really changed some of the ones you may have loved like the separate icons for GPS and Airplane mode are gone and are now combined into one power widget.
  2. There are many more options for customization and improved ability to manage and remove apps.
  3. Social widgets have changed and now are found in apps that you can drag to your three home screens. In fact you’ll have fewer home screens than Gingerbread so use the apps screen more frequently.
  4. You have more control over the four spots in your favorites tray at the bottom of all screens.
  5. Updates now show ads. Sigh, I hate this one, but clearly with Google’s big push to mobile advertising this must have been a must have for them in creating the Android up grade. It’s the carrot and stick – woo you in with candy and then hit you on the head with advertising.

Overall, it took me a bit to get used to and I am not sure I like the operating system any better than Gingerbread but you do have some nice new options. Plus it sure looks like Google is trying to differentiate the Android operating system to prevent potential legal problems with Apple.