What’s Your Mobile Security IQ?

It's time to review your security on your smartphone.
It’s time to review the security on your smartphone.

This past month, my husband’s identity was stolen and my access to our bank account was hacked. In my husband’s case a credit card was opened in his name. In my case my online bank user name, password and PIN was used to raise credit limits and then steal over $3,000 from our checking account.

Our bank took care of the matter, but what was problematic was just how robbers got access to my own personal online access information. The only thing we can think of is that I was using mobile banking features and may have accessed my bank while I was connected away from my home base.

As a result, here are the things that I have done to improve my smartphone security.

1. My entire family now uses on their mobile devices face or voice recognition biometrics to access our most important bank. For our other bank, we use two step verification. All family members use two step verification via text messages to smartphones to access bank accounts online through desktops.

2. My entire family now has withdrawal, deposit and transaction alerts set up for banking, savings accounts, and credit cards. The focus is to catch robbers early before too much damage has been done.

3. I personally am using NordVPN which ia a subscription base security tool for my smartphone that encrypts my communication on mobile data or when I am connected to any Wi-Fi hotspots out of my office. This will be especially important to me as I will be traveling in the months to come and this secure tunnel will allow me to encrypt data I exchange on the internet, geomask my location as well as to prevent eavesdroppers from snatching my user names and passwords.

Stay safe when you are online with your smartphone and encourage your family members to embrace new levels of mobile security to prevent the headaches that happened to us.

Tips on Handling a Bad Review

Bright Idea Tips for Handling a Bad Review
Bright Idea Tips for Handling a Bad Review

Sometimes a well meaning friend will send you a link to a bad review about you or your business that they found online and it can spoil your day. Here are a few things to know about how to handle a bad review.

Not all bad reviews need a response
Not everything needs you to respond. In some cases a response may be worse than just letting the review stay out there. If you do decide to write a response, take a deep breath. Never respond to or write a rebuttal when you are upset or angry. Take time to craft a thoughtful response and be conciliatory in your comments. Acknowledge the feelings of the reviewer.

You cannot please everyone
This is hard for some business owners, but you cannot please everyone every time. Take the bad along with the good and know that there are simply some “trolls” out there that get their jollies crushing you online.

Consider the review placement
If the review is on Google+, Yelp, or another highly visible site, I do recommend that you consider writing a rebuttal. If appropriate, I would encourage you to even contact the client – if they have given enough information for you to identify them and see if you can fix the problem. A customer who has had a problem resolved can be your biggest advocate. Don’t forget to ask them to update their review after you have fixed the problem. If the review is not on a high profile site, know that even then, it may still be visible to others and may still need your attention.

Move forward and learn from any errors
If you did get a bad review that is warranted, use the opportunity as a chance to retrain staff or challenge your current processes. You can really learn a lot about how customers perceive you from reviews even bad ones.

Move forward after a bad review, remember you’ve pleased plenty of other customers and stay focused on what you do right and work to improve areas where you may be weak.

Need help solving a problem like a bad review?  Visit our website at www.McCordWeb.com to find out how we can help today.

Site Prominence and Local Organic Placement

Mobile exposure in AdWords is key.
Does your website show up prominently in mobile searches for your location?

Organic placement in the local results is important for many businesses, but the big question is how can you get there other than paying your way onto the page with Google AdWords?

If you are a service provider that looks to sell your services in your hometown, placing with your location is key to growing your business.

Here are my top tips to getting local placement for smartphone and desktop searches.

  1. Make sure that your phone number is in text at the top of your website page and not in an image.

2. Make sure that you have your full address and phone number in the footer of all of your pages.

3. Put your phone number and city location in the meta title tag of your home page.

4. Make sure that you have your city location in your h1 and h2 tags on your page.

5. Start working on great customer service and start building reviews. If you have reviews on your website, make sure they are coded for Google using Rich Snippets.

6. When you blog, blog with purpose and cater to your local market with city or state names positioned prominently.

7. Hire a savvy expert who will assist you in crafting a content strategy to boost local positioning. At McCord Web Services we provide consulting to help you position your website to place in your geographic location.

Don’t flounder around anymore, get the help you need to start placing locally in your city and state.