Site Prominence and Local Organic Placement

Mobile exposure in AdWords is key.
Does your website show up prominently in mobile searches for your location?

Organic placement in the local results is important for many businesses, but the big question is how can you get there other than paying your way onto the page with Google AdWords?

If you are a service provider that looks to sell your services in your hometown, placing with your location is key to growing your business.

Here are my top tips to getting local placement for smartphone and desktop searches.

  1. Make sure that your phone number is in text at the top of your website page and not in an image.

2. Make sure that you have your full address and phone number in the footer of all of your pages.

3. Put your phone number and city location in the meta title tag of your home page.

4. Make sure that you have your city location in your h1 and h2 tags on your page.

5. Start working on great customer service and start building reviews. If you have reviews on your website, make sure they are coded for Google using Rich Snippets.

6. When you blog, blog with purpose and cater to your local market with city or state names positioned prominently.

7. Hire a savvy expert who will assist you in crafting a content strategy to boost local positioning. At McCord Web Services we provide consulting to help you position your website to place in your geographic location.

Don’t flounder around anymore, get the help you need to start placing locally in your city and state.

We’re Taking a Break This Week

At McCord Web Services, we are moving this week just before the holidays. Plus all our staff is arriving from out of town to help with the move and to do some retraining. As we are a family business, that means our house will be full with more technology than you can shake a stick at and full of laughter with ten people around the dinner table.

We’ll be back blogging on Monday next week.

Wishing you the very best for the upcoming holiday.

Does Dependence on Technology Making Us Brainless and Unintelligent? Part One

Look a Squirrel!
Look a Squirrel!

Mobile devices, social media, and streaming are all the rage. But what effect does all that tech really have on your brain?

This is Your Brain on Tech:

  • “Look! A squirrel!” Tech is a distraction. Take yourself for example… You’re on tech – probably logged on to check the weather – then noticed you had some new emails… Which reminded you of your Facebook friend whose car was stolen… And now you’re reading GPS trivia about how tech melts your brain. Think you’re multi-tasking? Nope. You’re just doing all 10 activities poorly.
  • “Has anyone seen my post-its?” Tech butts into what you’re doing, diverting working memory before it is transferred into long-term memory and stored. It also overloads your working memory, causing you to lose some of the “old stuff” as your continued Googling dumps yet more information into your brain.

“I’m not lazy; I’d just prefer to Google it.” People used to retain vast amounts of knowledge, which they could pull-up and recite on demand. Today’s tech, however, has limited this drive, which is instead outsourced to tech to handle.

Come back and visit us on Wednesday for the rest of this article.