From McCord Web Services – Google Partner and Web Visibility Experts
Why do people love MySpace so much ? First off it’s and easy way to keep in touch with your friends and relatives leaving them comments and posting pictures of the things you do with your friends and family too keep others updated without the hastle of written letters and even e-mail.
Some of the pluses that make MySpace one of the better personal sites is the capability to customize it with your own look for the background and post your favorite song on your page for all to hear.
Looking for an easy way to upload your other pay per click programs into Microsoft adCenter? There is a new way. For $30 you can pay the Microsoft staff to do your load for you.
The only catch is your daily budget must be over $30 in clicks per day to qualify. The upload tool has been broken in adCenter, but now there is an alternative to inputting this information in by yourself.
Pay Per Action is coming to the content network and will be a huge boon for mortgage and real estate professionals if only Google can make it work.
Pay per action is where the Google AdWords advertiser only pays when an action is completed not when someone clicks on their ad. The advertiser determines a set payout for the action. When the action is completed the publisher in the Google AdSense network makes the fee.
Pay per action is available only as beta testing in the US for certain advertisers and for certain publishers, but I see this as a real opportunity for mortgage brokers, real estate agents, and marketeers of rather obscure products that have not hit the market yet.
For real estate agents and mortgage brokers, many would be glad to pay $15 for someone actually completing their online form for more information versus paying $5 to $18 per click for looky-loos.
It will be interesting how Google will play this out in the AdWords arena in the months to come. Stay tuned, pay per action may be part of your new marketing plan.
Click our post title and you can read this article about Google moving into TV. Well I for one am filing this under “not going to happen”. Remember click to call, Google Radio? Well there was a big ballyhoo about click to call when it was first announced. Then only a few people got into the beta.
We had one client in the click to call and it was a miserable failure. We were paying $1.50 for text ad clicks. To show our ads in click to call we had to escalate our CPC to over $10 and that is where our clicks when we got them came in. We had so few clicks and so few impressions, that we turned off the program.
Remember Google Radio, that one is still in a state of flux. Lots of talk, much posturing, and no action. And now we have talk of Google TV. Well, don’t hold your breath on that one either I say.