Is Your Website Spewing Malware?

When it comes to your website you don’t want to be going “viral” by spewing malware. In the last month, I have helped two website owners whose blogs and websites were infected and had been banned by Google get back in business. It can happen to the best business really.

In fact, in the last two months two of the problems have been clients who have been hosted on Network Solutions. That’s a big firm and you would think that your website would be safe there, but in one case we found that the infection and re-infection was not coming from the outside but rather from Network Solutions internally. It appears that their systems had been compromised and the source of intrusions were coming from their own servers. That’s really a terrible situation and devastating to their own web hosting business.

One of the other sites was hosted at a small webmaster either in a privately branded enterprise or on a server in his own office. We’ve also seen sites on GoDaddy be compromised as well recently.

So what’s the best solution? I tell my clients that really any host could have this problem, but you have a better chance of being malware and hack-attack free when you use a mainstream host. Personally, I like Hostway. My own website has been hosted at Hostway since 2001 and many of my own clients. I have not had a single incident on my own site or on my Hostway hosted client sites. Yes, you will pay for improved security when you work with a quality mainstream webhost, but ask any of the victims I have worked with recently and they would have paid it willingly if they could have only known what problems being infected would cause as well as the expense to repair the damage.

In some cases Google will tag a site in the search index if it spiders malware spewing code on a website page. There is nothing more devastating than seeing your site with a warning on Google. You literally will be shut down and may even take a “black eye” with customers when this happens to you.

One of the best ways you can make sure you aren’t spewing malware is to list your site in the Google Webmaster control panel and keep an eye on your own organic search placement. In the cases I have worked on, two had the warning notice on Google.com and only one had a notice in the webmaster control panel. But there were other signs such as funny keywords appearing as queries in your Google Webmaster results, and funny code appearing as your meta description in search results.

You’ve just got to keep an eye on your own web presence and use any tools you can to make sure you don’t become the next victim for the criminals that want to use your site to spew their malware. Be vigilant to be safe!

Signs Your AdWords Account Has Been Hacked

I just started up a client account in AdWords which had been dormant since 2009. When I logged in I told the client to me it appeared that the account had been hacked. This was verified by Google one day later and a credit was applied to the client’s credit card.

So how did I know the AdWords account had been hacked?

  1. Daily budget was set at $630 per day. That is a spend of $18,900 per 30 days. Previously the budget was $63/day.
  2. Keywords hidden inside an ad group with the correct name were payday loan related.
  3. The URL and ad text in the ad group had been changed from the client’s website.

This can happen to anyone. If you are not going to use your AdWords account it is best to either close it or to remove the credit card information.

In this case the client only got hit with a $10.00 charge before AdWords shut the account off. The last hacked account I saw had a $10,000 charge on their credit card for fraudulent clicks in less than seven days, so it is very important to watch what is happening in AdWords or better yet hire an account manager who will keep a careful eye on your account.

We Don’t Offer Google Maps Services – Why?

I just got another phone call this past week wanting to purchase our “guaranteed Google Maps placement services”.  This is the third client in two weeks or so that I have had to tell we don’t offer this service and to please be careful what they buy.

First no one and no firm can guarantee top Google Maps placement. In fact although I have written and researched intensively on the topic of Google Maps, even I don’t know what the winning combination is. It appears that neither does Google!

What appears to work in one marketplace is totally a mish mash without any direction or clear focus in another market. Google is adding new things to Google Maps with some changes to the name and AdWords integration just this past month alone.

Personally I think Google will work to monetize Google Maps errr Google Placements, but in the meantime a cottage industry has cropped up promising business owners guaranteed top placement. I’ve debunked some of these techniques and so at this time I won’t even take a customer’s money to perform services as there is simply no clear direction on what to do to place well.

I have guessed some things and am using some techniques for select clients, but we are not ready to roll out a service anytime soon.

If you are shopping around, make sure to read my blog and newsletter as I have openly shared what I do know about placement, but be very careful what you buy from others as there is no clear direction for success that I have found at this point no matter what the firm tells you.

Adding Video to Your Website

As you cruise around the Web, you see videos just about everyplace. Video is an important new way to reach out to customers on your website and in your advertising and one that you should strongly consider.

Not only is a video interesting and adds a dynamic component to your web pages, it can communicate your message in a very compelling way. Yes, video can be overdone, like anything else, but when done tastefully and professionally it can create a compelling call to action that text just can’t do. That being said, not all sites are strong candidates for video integration, but many are.

When you integrate video into your website, it is important to keep in mind the load time. Sometimes a smaller screen and shorter clip are more important than a huge screen with a debilitating download.

Flash is an excellent format for video as most browsers will already have the plug-in in place and typically the download time is snappy. We have also found that using Windows Media Player instead of QuickTime may allow you to show your movie more quickly. Still the best option is sometimes to allow multiple viewer options. Mac users will not have Windows Media Player installed, but they will have QuickTime, and nearly everyone will have Flash already in place. Offer your viewer choices for viewing your video unless you are using Flash.

Other things that you may want to consider before filming and installing a video on your site are:

  • Will you be in your own video? Are you photogenic? Is there someone on your staff who would be better in the role of spokesperson or model than yourself?
  • Will you produce your own video? You can using most digital cameras to create a Quick Time movie.
  • Make sure you have a script and stick to it.
  • Make sure you have good additional lighting. Keep your movie images from being too dark. We’ve seen low lighting as a frequent problem on client movies.
  • Consider using professional video services for the very best results.

Video is definitely a happening Web media and one that you may want to consider adding to your own website.