Category: News & Trends

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New Blog Writing Client Showcase

We’ve had a ton of new blog writing clients start services in November and want to showcase a few of our new blogs so you can check out our writing and services.

Marco Island Luxury Estates
This is a fun blog done for a real estate firm that specializes in estate properties and condos in Marco Island, Florida. The blog is used to build keyword density on real estate tagged with their location to become the real estate firm of choice for clients looking to buy or sell in Marco Island.

Heritage Pest Control – Crickies New Jersey Pest Control Tips
This blog is being done for a residential focused pest control firm located in Fairfield, New Jersey. Topics include pest control tips and insect and pest profiles specific to New Jersey. The client specializes in bed bugs, animal removal, and termite control services in Northern New Jersey.

Grand Furniture Gallery
This blog is done for an online furniture store located in North Carolina. The blog focuses on specials and promotions as well as provides the opportunity to showcase new products and furniture trends. Check out this excellent online furniture store blog.

Rosenbaum and Associates Law Blog – Philadelphia Top Injury Lawyer
This blog is being done for a top personal injury law firm in Philadelphia, Pennsylvania. The topics selected by our writer are chosen to dovetail with the clients services and to provide keyword density on their key services. Blog posts are built around newsy items that are pertinent to their ever growing practice in personal injury law in Pennsylvania.

To visit more client blogs please visit our blog writing services page to find links to other blogs that we currently are writing for.

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AdWords Starter Edition – When to Use It

Google AdWords is not for everyone and every product, but it can be an excellent way to promote your products on the Web. However AdWords set up and management by a professional is an expense and for an untested product or a new service you are thinking of promoting professional set up and management may be too costly for your initial testing.

Enter the Google AdWords Starter Edition! For unusual products never seen in the marketplace, e-books, or unusual services that you wonder is there a market for, there is no better way than to test online marketability than with the Google AdWords Starter Edition.

The Google AdWords Starter Edition is so simple and easy to set up that any business owner can do market testing themselves to find out if there is even interest for their product. Not sure if people will pay $5 for your e-book about your vacation to Paris with your wife? Test it on Google AdWords Starter Edition. Not sure if people will want to buy a magnetic scalp roller that grows new hair – test it!

If you generate clicks AND sales during your test, the next step is to find a professional Google AdWords account manager to set up an AdWords program that will build on your test and really work to market your product. The information that you have garnered in your two week to 30 day test on the Starter Edition will be considered valuable by your account manager and will help them to focus on what has been successful initially and to build on that success.

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Google Voice Are You Ready For It?

I just received my invitation to join Google Voice and now my big decision is do I want to do so. Google Voice is a revolutionary way to tie all your phones together. You can read the Google Voice details here.  You should take a moment and watch the video.

In a nutshell a Google Voice number is a portable number that you then decide where the call is forwarded to. You can send a call to your home, number, to your office phone, to your home phone, or directly to voice mail. What is really great about the service is that you can assign which callers go where. With a Google Voice number even if your phone numbers change your Google Voice number doesn’t. You just update your profile with a new phone number for work, home or cell – which ever has changed.

Additionally you can use any of your phones to bridge to Google Voice and then call for free in the US and Canada making any of your phones tied to Google Voice now a toll free phone. You just call into your Google Voice account press 2 and then enter the number your want to phone and Google Voice connects the phone you are calling from to the phone number you want to talk to at no charge. Google Voice even helps you to select a phone number in your local area so calls in to use their free long distance service are really free.

For messages sent to your Google Voice voice mail account, Google Voice will even transcribe a message and send it to your computer if you desire. I have not tested out all the features yet, but it sure sounds like it could be a very interesting new platform for Google. I have no idea how they will monetize it, but certainly that will come. 

If you are currently using Google Voice drop me a note I’d be very interested in know what you think about this new program. If you want to try out Google Voice yourself,  just visit this link to get a Google Voice invitation.

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Google AdWords Trends From August 2009

There are several marked trends that we have seen across many business sectors in Google AdWords this past month. One has been an increase in advertising start up and the other has been a marked increase in conversion activity. Both trends bode well for a change in our economy and for increased business for the fourth quarter of 2009.

First, many clients who have moved out of AdWords due to budget restraints and the economy are moving back into AdWords this past month. We’ve had several new account set up and several paused clients re-start programs. What is interesting to me is that with this flow back into AdWords, typically we see a rise in the cost per click as more competition drives the click cost up on AdWords, but we have not seen this activity yet. Possibly we will this next month, but not so far.

Second, we’ve seen a real jump in conversions across nearly every market sector. Conversion activity has been particularly strong in August with many clients having their best month ever or for the best month in the past six months. Now not all conversions are sales in “AdWords language”. For some accounts a conversion does mean a true online purchase, but for other clients a conversion actually means a lead. A conversion lead really should called a micro-conversion, but AdWords calls it a conversion in their tracking and control panel. Whatever you call it, increased leads and increased sales is good news for our economy and our own personal clients.

So based on these trends should you be moving back into AdWords or should you wait out the economy a bit longer? The decision may be in part based on what you sell. Most of the activity we are seeing is still for products under $1,000 or so and not the big ticket purchases of $2,000 and more, but based on the activity we are seeing, the prospects for a strong economy for the fall are looking pretty good.