Happy Thanksgiving to all of our US clients.
I am spending the day offline with relatives and hope you are doing as well.
Enjoy your family and friends and I’ll see you back online later this week.
New Keywords Discovery Tool (Beta) From Google AdWords
The team at Google AdWords unveiled last week a new beta testing keywords discovery tool and it looks pretty good. You can find the tool here: http://www.google.com/sktool/#. This new tool allows you to enter in web addresses and then discover keywords from the pages. This could be an excellent tool for competitor keyword harvesting. The wealth of information that the tool provides is excellent and a wonderful step up from the previous AdWords keyword tool found at https://adwords.google.com/select/KeywordToolExternal.
The new beta version provides the information that you really want in order to make smart decisions such as competitor volume, suggested bid, ad versus search share, the actual number of monthly searches for your query on Google.com, and even the page title and hyperlink from where the keyword was extracted from on the site – good to find hidden pages. You can add the keywords you like directly to your AdWords account by ticking off the box, save to draft, then view the draft keywords, and select export. You can then grab the .csv file. It may be in the future that you will be able to automatically add the keywords to your account, but for now, you get them as a .csv file which is still very useable for power users.
See what you think about this new tool, run it through it’s paces and let me know what you think. Personally I think that it is a very welcome tool to the AdWords arsenal.
People Are Asking Am I Part of the New Administration??
This video is being circulated by one of my clients and I am being inundated by questions “Am I part of the new Obama Administration?”, “When am I leaving for Washington?”, “What’s on my political agenda?”. You can watch the video here to find out what the buzz is about.
Okay, this is all tongue in cheek, but I have to say the video is funny and you can create your own video and send it to others you know to give them a real chuckle for the day too. Brad Borst of Rocky Mountain Tracking sent me my own personal video and I thought it was so funny, I just had to share it with you.
So am I going to Washington? Well actually I already live here so – who knows…
Coming Soon a New AdWords Interface!
Do you want to be in on the ground floor when it comes to testing a new AdWords interface? Get an invitation to be a part of the first group to test the new Google AdWords interface by signing up at this link.