Category: Search Engine Marketing

Posted on

Google is Dropping Continuous Scroll in Search Results

Team reviewing a proposal from McCord Web Services.

In a significant shift, Google has announced that it will be dropping continuous scroll for search results and moving back to displaying 10 organic results per page. This change reverses a feature that had been rolled out to improve user experience by allowing seamless scrolling through search results. The reversion to the classic 10 results per page format is expected to have a profound impact on organic search results and the need for businesses to invest in Google Ads to maintain visibility.

Introduction

If you’re a business owner who relies on Google Ads for your online presence, this Google search update is a game-changer. For a while, continuous scroll made it easier for users to browse through multiple search results without having to click ‘next.’ Now, Google is reverting to its original format of displaying only 10 organic results per page. This change will undoubtedly influence how businesses approach their SEO and advertising strategies. Here’s why this shift is crucial and how it impacts organic search results and Google Ads.

The Impact on Organic Search Results

Decreased Organic Visibility

One of the most immediate impacts of this change is the decreased visibility for websites that are not on the first page of search results. With continuous scroll, users were more likely to see and click on results beyond the first 10. Now, being relegated to the second page or higher means potential organic traffic will drop significantly.

Increased Competition for Top Spots

The fight for those coveted top 10 positions will become fiercer. Businesses will need to work even harder to produce high-quality, SEO-friendly content regularly. This means investing in SEO experts and consistent content updates to stay competitive.

Quality Over Quantity

While quantity has always been a factor in SEO, quality will now take center stage. Google’s algorithm favors sites with valuable and relevant content. Therefore, businesses must prioritize creating engaging blog posts, detailed articles, and informative website content to improve their chances of ranking within the top 10 results.

The Impact on Google Ads

Increased Need for Advertising

With fewer organic results being displayed per page, businesses will find it more challenging to gain visibility through organic search alone. This change will likely push more companies to allocate budgets for Google Ads to ensure they remain visible to potential customers.

Higher Competition and Costs

“As a Google Partner and SEO expert, my firm feels that businesses will need to increase advertising budgets in Google Ads and work with an SEO expert to provide quality blog and website content in order to improve site visibility,” says Nancy McCord, Founder of McCord Web Services. This increased reliance on Google Ads will lead to higher competition for ad placements, potentially driving up the cost-per-click (CPC) for competitive keywords.

Strategic Ad Campaigns

Businesses will need to become more strategic in their ad campaigns, focusing on targeting the right audience and using compelling ad copy to stand out. This also means leveraging all available features of Google Ads, such as ad extensions and A/B testing, to maximize ROI.

Conclusion

The shift back to displaying 10 organic results per page is a significant change that will influence both organic search results and Google Ads strategies. Businesses must adapt by investing in high-quality content and increasing their advertising budgets to maintain visibility. By understanding the implications of this update, business owners can make informed decisions to stay competitive in an increasingly challenging digital landscape.

Stay ahead of the curve and consider working with an SEO expert to optimize your website and a Google Ads consultant to enhance your ad campaigns. This dual approach will help ensure that your business continues to thrive online despite the evolving search engine landscape.

Posted on

New Website Project Tutor with Carol

We’ve just completed a new web design project www.TutorWithCarol.com and are glad to share it with you.

This site designed for Carol Macina a professional math and reading tutor for K-8 grades uses our Pixelarity themes and is a quick and inexpensive way to have a search engine optimized website at an affordable price point.

To learn more about our Quick Start web design projects visit our web design page on our website for more information and examples.

 

Posted on

Mark Zuckerberg, Here’s the Problem with Facebook

Facebook Marketing Managers

If we could chat with Mark Zuckerberg about how he could improve profits for Facebook, We would want to chat about Facebook pay per click advertising.

As professional Google Ads and Microsoft Advertising account managers, who manage over $3.5 million in ad spend for clients, we think we know what we are talking about.

•  It is excruciatingly difficult to connect client advertising accounts to a manager profile. Time typically to connect, if you even can, is over 3 hours. Clients can simply not figure out how to approve our access. It is not a simple process.

•  If you can connect the ad building application does not allow you to easily set up conversion tracking.

•  Once you have a manager account, to add additional employees to help with management is nearly impossible. You have to tunnel through many levels of access. And then once connected, you cannot understand why suddenly they cannot login and review accounts. Impossible!

•  With a manager account, you are barraged by hackers. I will routinely have numerous bogus login attempts to my manager account. I have had to confirm my profile, validate several times with Facebook and then turn on draconian security in addition to 2-step verification. I continue to get hackers trying to access my account. A manager account is rife with attempts to gain control of the account and associated advertisers for nefarious purposes.

•  Clients want to spend on Facebook. We alone have over 6 clients who if we gave the go ahead would start advertising on Facebook, but the problems are so severe that we will not take on new clients.

•  Facebook is not honoring the daily budget/30-day budget. When you set a daily ad spend for $50 and the account is routinely spending over $120 a day without a look to adhere to a 30-day ad spend, it puts our reputation on the line. We stopped taking new clients when this happened to one key account.

•  Clean up the system and improve ad quality. We had one client with a low ad spend generate $14K in revenue monthly on Facebook for his industrial supply store. But, suddenly out of the blue he has no revenue and is spending more on clicks than he is generating. Why? What happened. Facebook has no answers and there is no one really to call to ask a question why. The drop was sudden and mysterious. When Google has conversion tracking issues – we account managers know and understand that the data will catch up. For Facebook, we simply cut the budget to a very small daily number hoping to get answers sometime in the future. What a bad way to manage business Facebook!

Mark Zuckerberg, if you don’t know how Google Ads works for account managers, you need to find out. Make Facebook advertising easy to use and allow managers easy set up and management and your pay per click business can grow and generate real profits for Facebook.

We would definitely move clients into Facebook, it is not a hard sell, but with problems like this, you can count on your profits continuing to decrease.

For information about McCord Web Services and our Google Ads and Microsoft Advertising account management services, visit our website www.McCordWeb.com.